AI
Showing 191 - 200 of 269 results
Amazon Ads launches Brand+ optimisation capability
Kelly MacLean: 'We believe this is the future of advertising, where advanced AI works in harmony with human expertise to drive business outcomes across the entire marketing funnel.'
by Alisha Buaya – Jan 28, 2025
Media Roundup: DeepSeek shakes AI giants, TikTok's hero rises, PM targets Grace Tame and Foxtel bows out
See the top industry stories trending today.
by Natasha Lee – Jan 28, 2025
Coach, Kate Spade and Stuart Weitzman revolutionise generative AI handbag design with Adobe Firefly
J.J. Camara: 'We have a long relationship with Adobe, and our teams love their design tools.'
by Alisha Buaya – Jan 21, 2025
Media tech startup raises $180 million to create AI avatars for CEOs
'It’s hard to service these markets effectively from afar, so we’re investing in boots on the ground.'
by Natasha Lee – Jan 16, 2025
Sebastian Diaz: The AI gamble that can undermine business
'While AI’s shortcuts and efficiencies contribute to business success, this reliance comes with significant risks.'
by Mediaweek Admin – Nov 28, 2024
IAB Leadership Summit: Dr. Daniel Knapp on the future of programmatic and AI in advertising
'AI is no longer a buzzword; it’s table stakes.'
by Mediaweek Admin – Nov 21, 2024
'Salesforce for influencers': Fabulate tackles brand safely using video-led AI tools as it launches SparQ
Ben Gunn: "We believe this will be a game changer for brands wanting to work in the influencer space."
by Alisha Buaya – Oct 8, 2024
Bruno Rodriguez: What marketers need to know about Google AI Overviews
'Having worked with global and US brands like Skyscanner, ClassPass, AWS, and Clio over the last two years, I’ve seen first-hand the impact of AI overviews.'
by Alex Cook – Oct 4, 2024
David Castle: Google's AI Overviews - The New Frontier in SEO and what it means for your strategy
'This shift indicates that Google is becoming more selective and precise about when to deploy AI-generated responses.'
by Sharyn Smith – Sep 19, 2024
Seven launches Seven AI Factory, a dedicated Generative AI and machine learning team
Seven say the AI Factory will boost its audience understanding and advertising strategies across 7plus and 7NEWS digital platforms.
by Jasper Baumann – Sep 5, 2024
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