Two of Australia's peak marketing bodies will unite under AANA management from 1 July 2026 in a landmark industry merger.
The Australian Computer Society is selling the 60-year-old body to the AANA to form the Marketing Association of Australia.
The tome unpacks challenges of corporate change and shows how leaders can survive the impending AI tsunami.
He was widely regarded for his leadership, commitment to the industry, and personal warmth and generosity.
The conversation draws on findings which surveyed more than 1,000 Australian marketers.
The appointment comes as the company sharpens its brand and licensing ambitions across ANZ.
And why she feels more confident about equine science than software engineering in 2025.
'If you don’t get the people right, it doesn’t count for anything.'
ADMA says the resource arrives at a critical moment.
The Association for Data-Driven Marketing and Advertising has appointed Lucinda Barlow, Michelle Klein and Joanne Smith to its Advisory Committee.
Andrea Martens: 'Marketers across Australasia face the same challenge, building capability at the pace that change demands.'
'It is about customer connection, experience and inspiration and genuinely having that heart connection with our customers.'
Andrea Martens: 'By providing clear frameworks and ethical guardrails, we want to ensure marketers can lead with confidence and unlock the full...
Andrea Martens: 'It's about giving marketing leaders the clarity and tools to shape what’s next and drive meaningful impact.'
