ACAM
Showing 1 - 10 of 13 results
ACAM launches framework to help marketers adapt to AI research products
Louise Cummins: "We need to understand what information AI uses to make recommendations, how our brands appear in those recommendations and what ultimately earns the customer’s trust."
by Alisha Buaya – Oct 13, 2026
ACAM launches AI advisor network with Maestro
Four practitioners are accredited and another 10 are in training as a national network expands AI support for marketers.
by Staff Writer – Sep 30, 2026
ACAM and Kantar team up on AI readiness benchmark
Kantar joins as a strategic research and insights partner for the next phase of the initiative.
by Vihan Mathur – May 27, 2026
ACAM creates AI series to help not-for-profits turn hype into action
The four-week online series focuses on providing NFP leaders practical guidance to apply AI effectively.
by Vihan Mathur – May 4, 2026
ACAM warns marketers as AI drives surge in zero-click search
By early 2026, more than 70% of Google searches in Australia resulted in zero clicks through to a landing page.
by Mediaweek – Apr 14, 2026
ACAM launches ART to turn AI adoption into accountable performance
The system offers CMOs and senior marketing leaders a structured framework for implementing AI.
by Vihan Mathur – Mar 4, 2026
IMAA updates AI guiding principles for indie agencies
There are new rules on targeting, vendor transparency and stronger governance.
by Mediaweek – Feb 4, 2026
ACAM and Adobe reveal blueprint for future marketing teams
AI won’t replace marketers but transform them, according to ACAM’s new whitepaper, which redefines the marketing team of the future around creativity, growth and trust.
by Mediaweek – Oct 16, 2025
Adobe partners with local AI marketing group in push to upskill marketers and establish ethical frameworks
Adobe has joined IBM in backing the Australian Centre for AI in Marketing, supporting its mission to deliver ethical, practical AI education to marketers nationwide.
by Mediaweek – Sep 2, 2025
Marketers urged to lead responsibly as AI risks eroding trust of young people
Marketers are often the first to introduce AI to young Australians—but without national oversight, experts warn it could erode trust for a generation.
by Mediaweek – Aug 27, 2025
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