The system offers CMOs and senior marketing leaders a structured framework for implementing AI.
There are new rules on targeting, vendor transparency and stronger governance.
AI won’t replace marketers but transform them, according to ACAM’s new whitepaper, which redefines the marketing team of the future around creativity,...
Adobe has joined IBM in backing the Australian Centre for AI in Marketing, supporting its mission to deliver ethical, practical AI education...
Marketers are often the first to introduce AI to young Australians—but without national oversight, experts warn it could erode trust for a...
Just 52% of Australian marketers have moved beyond beginner-level AI adoption, prompting the Australian Centre for AI in Marketing to launch a...
"Marketers believe in the potential of AI, but many are flying blind," says ACAM co-founder Douglas Nicol.
Miki Luong: 'There’s a strong alignment in how we both approach AI -purpose-led, human-centred, and grounded in trust.'
