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OzTAM integrates with Google DV360 for VOZ Streaming data service
Google DV360 has joined OzTAM’s VOZ Streaming platform, enabling programmatic access to broadcaster BVOD inventory and standardised audience measurement.
by Tom Gosby – Jul 15, 2025
Paramount+ opens programmatic access to Magnite ahead of Paramount Connect launch
Paramount Australia has partnered with Magnite to offer programmatic access to Paramount+’s ad-supported tier for the first time.
by Tom Gosby – Jul 15, 2025
LG Ad Solutions launches in accelerating Australian CTV market, names Commercial Director
LG Ad Solutions has officially launched in Australia, with Alex Blundell Jones appointed as Commercial Director to lead its Sydney-based team.
by Tom Gosby – Jul 15, 2025
Youfoodz serves speedy shortcut eats for busy Aussies
Chloe Painter: 'This campaign is an exciting step forward for the Youfoodz brand, and we’re thrilled to be working with such strong partners to bring it to life."
by Alisha Buaya – Jul 15, 2025
I’m With Who? Allianz's scores big with Avril Lavigne ad but audiences struggle to recall brand name
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured attention.'
by Alisha Buaya – Jul 15, 2025
Wrexham AFC brings fanfare to Australia to connect with fans and lager
Ahead of its Sydney FC clash, Wrexham AFC is hosting a fan meet-and-greet at BWS Paddington to celebrate the launch of Wrexham Lager in Australia.
by Tom Gosby – Jul 15, 2025
Media Roundup: Nine boosts Stan hires, Reddit UK age checks, Country Road cuts, BBC Gaza doc fail and Scholastic plans comeback
See the top industry stories trending today.
by Natasha Lee – Jul 15, 2025
Why audience quality is the next frontier in media planning
"It’s not just about how many people you reach, but how you reach them – and who they really are when they encounter your message."
by Michele Levine – Jul 15, 2025
Rexona sniffs out new market as it launches whole-body deodorant
Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the joke!'
by Alisha Buaya – Jul 15, 2025
First look at HBO Max's new Harry Potter
HBO Max has revealed the first-look at new Harry Potter actor Dominic McLaughlin in-costume for the new TV series.
by Dan Barrett – Jul 14, 2025
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