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TBWA opens the door to new talent with refreshed FRESHIES program
The program continues to champion curiosity, creativity, and disruption as key pathways into the advertising industry.
by Natasha Lee – Oct 7, 2025
From static to smart: The role of AI in the next era of DOOH
'Weather-triggered ads on cold mornings or live sports updates are great examples of how contextual relevance drives impact.'
by Staff Writer – Oct 6, 2025
ACM Agri strengthens sales leadership with new hires
ACM Agri has appointed three senior sales leaders and launched a new out-of-home platform to boost its advertiser offering across Australia’s agricultural sector.
by Staff Writer – Oct 3, 2025
From Pikachu going to war to Wednesday Addams lunching with the Family Guy, OpenAI's generative AI video platform Sora is a copyright nightmare
Copyright violations are rife on OpenAI's AI video generation platform Sora with users having a great time with beloved characters.
by Dan Barrett – Oct 3, 2025
SXSW boss Simon Cahill on turning a lifelong hobby into his dream job
'This is a dream job'.
by Natasha Lee – Oct 3, 2025
Why Adam Ferrier thinks Trump's Tylenol-autism claims could boost sales
'Saliency tends to trump brand meaning'.
by Natasha Lee – Oct 3, 2025
MiQ unveils Sigma platform at Sydney’s MiQ House
MiQ brought clients and agencies together at Crown Towers Sydney to showcase its new Sigma platform, outlining its 2026 roadmap and future partnerships.
by Staff Writer – Oct 3, 2025
What theme parks teach us about designing for experience
Theme parks offer marketers a masterclass in immersion, storytelling and emotional connection - and why brands should be taking notes.
by Staff Writer – Oct 3, 2025
Chemist Warehouse extends NRL partnership through to 2029
Chemist Warehouse has renewed its agreement with the NRL, extending its role as Official Pharmacy Partner across the men’s and women’s premierships until the end of the 2029 season.
by Staff Writer – Oct 3, 2025
Why futurist Jonathan Brill says humans can shape AI to work for us
'If we do those things, we can all be dramatically more efficient, and we can live in a much, much better world.'
by Natasha Lee – Oct 3, 2025
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