ACM Agri has expanded its commercial division with a series of senior appointments and the launch of a new out-of-home platform designed for Australia’s agricultural sector.
The agricultural media network, which publishes The Land, Queensland Country Life, Stock Journal and other long-running titles, has appointed Tom Zavecz, Mark Simpson and Sam Rohayem to new leadership roles within its sales team.
Tom Zavecz joins as National Agency Sales Director, following senior sales roles at Motio, Shopper and Pacific Magazines. He will lead the newly established Agency Sales team, with a focus on strengthening partnerships with major media agencies. “We are dedicated to advancing the ag industry by creating innovative products that help brands foster deeper, more meaningful engagement,” Zavecz said.
Mark Simpson has been named Agricultural Commercial Manager – Queensland, bringing more than 15 years of experience with News Corp Australia. He will oversee the state’s sales operations, targeting major industries such as beef and horticulture. “Our newly formed Queensland division is already making huge inroads with customers,” Simpson said.
Sam Rohayem has been appointed National Real Estate Sales Manager, after two decades in property advertising with News Corp, REIV and Fairfax. His remit will cover the growing farm property market, which has seen average prices rise 256 per cent over the past 20 years. “Our first-party property data, combined with our editorial team who truly live and breathe ag, makes us unstoppable,” Rohayem said.
Alongside the new hires, ACM Agri has introduced *Out Of Paddock*, an out-of-home (OOH) platform that delivers digital advertising screens at key agricultural field days. The initiative aims to provide brands with high-impact messaging opportunities in rural communities.
Scott McCullough, ACM Agri General Manager – Commercial, said the expansion reflected the company’s commitment to innovation. “We’re more than a media company – we’re a trusted connector at the heart of Australian agriculture. I’m excited to welcome this group of established leaders to the ACM Agri team. Their deep expertise will allow us to forge even stronger partnerships with our clients.” McCullough said.
ACM Agri reports it reaches 85 per cent of Australia’s farm decision-makers each month across print, digital, social and events, according to QARS Heartbeat of Australia research (May 2025, n=3,558).
Top image: Mark Simpson, Sam Rohayem & Tom Zavecz