Samsung Electronics advertising arm, Samsung Ads has appointed Levi Guillory as Agency Head, Strategic Accounts, NSW & NZ, and Carla Dawson as Head of Strategic Marketing, ANZ & SEA.
Guillory joins from Foxtel Media and News Corp and brings more than ten years of experience in sales and streaming platforms to the role. He will report to Head of Sales Richard Wheeler and focus on strengthening relationships with Samsung Ads’ agency partners and improving campaign performance through the company’s product and data tools.
Dawson steps into the role of Head of Strategic Marketing after ten years at NBCUniversal. She will lead strategic efforts aimed at client growth, retention, and engagement, supporting Samsung Ads’ expanding presence across the Asia-Pacific. The business has seen its client base grow fourfold in the past year.
“As the company continues to expand, being able to come on board and focus on enhancing our collaboration with existing partners is a welcome opportunity,” Guillory said of his new role.
“Identifying areas of ongoing strategic growth in such a fast-paced industry is going to be key to making CTV campaigns work smarter for our clients.”
Dawson added: “I’ve followed the evolution of Samsung Ads over the past few years, and it’s an exciting time to be joining the team.
“With a strong foundation already in place, I’m looking forward to building on that momentum by leveraging a blend of creative strategy and data-led marketing to elevate Samsung Ads’ presence and impact across the region.”
Alex Spurzem, Managing Director, Samsung Ads Southeast Asia & Oceania (SEAO), added: “To add such a wealth of experience to the team at a time when advertisers are seeking better outcomes in TV is a huge win for the company.
“Carla and Levi’s leadership will not only strengthen our team as we deliver smarter capabilities for advertisers, but also ensure our clients’ campaigns are optimised to their fullest potential.”
Top image: Carla Dawson and Levi Guillory