Vitasoy runs 'That’s a Little Win' across Australia and New Zealand via QMS

QMS has delivered the first fully integrated Trans-Tasman out-of-home campaign for plant-based milk brand Vitasoy, working with media agency Halfdome across QMS’s ANZ network.

The campaign, “That’s a Little Win”, runs through to October across metropolitan corridors in Australia and New Zealand.

QMS says it shows brands can plan, trade and deliver digital OOH across both markets in a single buy.

In Australia, the campaign runs across QMS’s Digital Large Format network, the City of Sydney Digital Street Furniture network, the Gold Coast Street Furniture network and The Convenience Network.

In New Zealand, Vitasoy has used the same creative on QMS NZ’s Auckland Transport Street Furniture network, Large Format billboards and full-bus wraps. QMS says the City of Sydney and Auckland Transport contracts give brands street furniture, transit and large format assets across both markets.

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QMS chief sales officer Tim Murphy said the campaign shows the commercial efficiency of QMS’s combined ANZ network. 

He said: “We are thrilled to partner with Vitasoy and Halfdome to bring this pioneering Trans-Tasman campaign to life. With the growing trend towards cross border solutions, our unified expertise across ANZ provides agencies and their clients greater opportunities to seamlessly plan and buy across both markets."

“For years, the industry has talked about bridging the gap between Australia and New Zealand, but executing those campaigns often meant navigating fragmented trading processes, and operational logistics.

“By offering a consolidated Trans-Tasman footprint, QMS makes it easier than ever for brands to deliver high-impact campaigns across both markets in a single transaction, unlocking unprecedented commercial efficiency and consistent creative delivery that drives real business outcomes.”

QMS NZ managing director Ben Gibb said it shows how easily brands can extend their message into New Zealand’s main economic hubs.

“The Vitasoy campaign highlights the true reach and scale of our Total Out of Home solution in Aotearoa and across Australia.

"By combining street furniture and transit in Auckland with a national digital billboard footprint, we are providing Vitasoy with the ultimate breadth of coverage, allowing them to connect with consumers seamlessly across their entire daily journey and throughout all relevant day parts.”

Vitasoy head of marketing Sophie Veltman said the brand was keen to deliver a unified message across ANZ.

“With ‘That’s a Little Win,’ our goal was to connect with consumers during their everyday routines across Australia and New Zealand with a message that feels immediate, personal, and uplifting.

"Partnering with Halfdome and QMS allowed us to unlock a streamlined, cross-market strategy that delivered incredible efficiency without compromising on localised audience impact. The ease of execution and the cross-border visibility we’ve achieved has made this a big win for the brand.”