Audience numbers across the The Oxford Street precinct were up 23%.
The proposition is built on three pillars: scale, breadth and market dominance.
The agreement takes effect from 1 May and cover major cities.
The out of home sector officially launched its highly anticipated MOVE audience measurement tool nationwide.
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
It's the fourth consecutive year QMS has partnered with the initiative.
The 2025 Mardi Gras Festival drove a 25% increase in parade attendance within the Oxford Street and Taylor Square precinct.
They're moving from We Think Media to its in-house team from 1 April.
James Taylor believes the secret lies with OOH's ability to maximise exposure in an increasingly fragmented media landscape.
It reinforces the insurer’s long-term commitment to premium out-of-home.
Tim Murphy: 'We'll be able to do things that no one in the Australian media landscape has done in the past'.
Dats shows editorial-aligned format drove a 20% uplift in long-term memory encoding.
The appointments are effective immediately.
It delivers high-impact exposure on the main arterial route into Wellington’s CBD.
