Jim's Mowing launches first brand collaboration with Budgy Smuggler

Jim’s Mowing and Budgy Smuggler have launched a limited edition summer collection, the first official brand collaboration in Jim’s Mowing’s history.

The range puts Jim’s Mowing branding on Budgy Smuggler products and is aimed at everyday Australian summer activities such as mowing the lawn, cooking on the BBQ, going to the beach and having a beer after work.

Adam Linforth, Chief Smuggler of Budgy Smuggler, said: “Jim’s Mowing and Budgy Smuggler are two brands that have become part of Australian culture in their own very different ways.”

“This collaboration felt like a pretty natural fit. We wanted to create something fun, unmistakably Australian and something that people would actually want to wear.”

“A great opportunity to do something completely different”

For Jim’s Mowing, the collaboration marks its first official brand partnership of its kind.

Joel Kleber, CMO Jims Group, said: “Jim’s Mowing has been part of Australian backyards for decades, so teaming up with Budgy Smuggler for our first collaboration was a great opportunity to do something completely different.”

“Summer is the perfect time to have some fun with the brand, and Budgy Smuggler knows exactly how to do that.”

The brands said the collaboration is built around the idea that Australia works hard, so Australia should play hard too.

The Budgy Smuggler x Jim’s Mowing collection will be available from Sunday, October 11th at budgysmuggler.com.au with limited quantities available.

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