Asembl is bringing back summer’s sweetest collaboration with the return of a Streets Bubble O’Bill collection with Budgy Smuggler.
With two high-quality nostalgic designs returning in men’s and women’s styles, the comeback also introduces boys and girls pieces for the first time, meaning the whole family can match this summer.
The collection lands December 11 2025 exclusively via Budgy Smuggler’s website and retail stores across New South Wales.
UPF 50+ pieces span men’s smuggling swimwear, a women’s one-piece, women’s swim top and bottoms, and new boys and girls styles.
A hit of nostalgia built for real Aussie summers
Born from the golden summers of Aussie childhoods, this Bubble O’Bill collection brings a hit of nostalgia and a whole scoop of fun to the season.
Made in Australia, the matching family range is designed for beach BBQs, cannonballs into the pool and chasing down the ice-cream truck.
The collection uses environmentally friendly inks, a laser-cutting process to minimise fabric waste, and hand-sewn finishes.
All pieces use chlorine-resistant fabric suitable for swimming, sport and general casual wear, celebrating the iconic Australian summer ice-cream bubble gum not included.
Bubble O’Bill first launched as Budgy Smugglers in 2022 as part of a nostalgic collection alongside Streets classics Paddle Pop, Splice and Golden Gaytime.
Why Budgy Smuggler brought it back
Budgy Smuggler general manager Brenden Hartmann said strong demand made the return an easy decision.
“We don’t often bring back designs from the archives, but Bubble O’Bill has such a cult following, and there’s a real nostalgia factor that made this one a no-brainer. The demand from our community to see it return was huge. It’s a collection people genuinely connect with and have asked us for again and again, so we’re stoked to bring it back with the addition of the kids range this time around,” he said.
Asembl managing director Justin Watson said the expanded collection hits all the right notes.
“This is the comeback we’ve all been waiting for. A deliciously fun and cheeky collection, now including boys and girls swimwear, it’s set to add a whole scoop of family matching fun to summer”.