QMS launches The Jewel in Brisbane CBD

QMS has launched The Jewel, a new digital large-format site at 240 Queen Street in Brisbane’s CBD.

The site sits in a pedestrian precinct linking the city’s luxury retail and financial hubs. QMS said the screen gives advertisers visibility among professionals, corporate decision-makers and retail consumers in one of Brisbane’s busiest areas.

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The Jewel features a portrait screen with full-motion and 3DOOH capability. According to QMS and MOVE data, campaigns on the site can deliver more than 800,000 impressions across a week.

Building QMS’ digital large-format network

The launch expands QMS’ premium Digital Large Format network across Australia.

The network includes The Emporium in Victoria, The Queen in Queensland, Manly Wharf and Victoria Cross Station in New South Wales, and Rundle Mall in South Australia.

Sara Lappage, Chief Operating Officer at QMS, said: “The Jewel is set to become one of Brisbane’s most iconic and in demand Digital Out of Home assets. Its scale, location and advanced digital capability allow us to offer clients a truly premium creative canvas in the heart of the CBD.

“As Brisbane continues its evolution toward 2032, with the city’s profile set to grow nationally and globally, The Jewel provides brands with a powerful platform to build presence with valuable audiences at scale, in one of the city’s most important commercial and cultural precincts.

“Importantly, it strengthens our national network of high-impact digital locations giving brands greater flexibility to deliver bold, creative and contextually relevant campaigns across multiple cities. Much like The Emporium in Melbourne, this site sets a new benchmark for creative impact in the Brisbane market.”

QMS said the addition reflects its continued investment in premium digital out-of-home infrastructure.

Top image: The Jewel at 240 Queen Street in Brisbane

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