Optus launches ‘Here for every next’ with Apparent

Optus has launched a new enterprise brand platform, ‘Here for every next’, developed by Apparent to promote its technology and connectivity partnerships with enterprise and mid-market organisations.

The campaign uses Australian customer stories to show how Optus supports businesses through expansion, technology changes and operational challenges, positioning its partnerships as extending beyond implementation.

It will run across out-of-home, digital, LinkedIn, print and owned channels.

A pitch for long-term partnerships

The platform centres on the role of ongoing technology partnerships in helping organisations grow, adapt and improve customer experiences.

Lauren Dawber, executive general manager marketing, Optus, said the campaign reflected the different priorities businesses bring to those relationships.

"Every business has a different vision for what's next. Whether that's expanding, innovating, improving customer experiences or responding to unexpected challenges, our role is to help turn those ambitions into reality. 'Here for every next' captures our commitment to standing alongside our customers as a trusted partner, providing the connectivity, technology and expertise they need to move forward with confidence."

Customer stories carry the campaign

The creative draws on customer stories from across Australia to illustrate how connectivity, technology and collaboration help organisations address business challenges and pursue new opportunities.

Hamish Stewart, chief creative and experience officer, Apparent, said the relationships between Optus and its customers informed the work.

"We’ve been struck by how close the Optus team is to their partners, with a genuine commitment to be there for the long term. ‘Here for every next’ brings to life the scale of that support, their network, and the futures they’re helping make happen every day. It was a unique, compelling story that deserved to be told."

The rollout brings those relationships into Optus’s enterprise marketing, with customer experiences underpinning its pitch for ongoing technology and connectivity support.