OOH revenue up 8.78% in Q3 to $376 million

Out of Home net media revenue grew 8.78 per cent in the September quarter, according to the Outdoor Media Association (OMA).

Revenue for Q3 2026 reached $376 million, up from an adjusted $346 million* in the same period last year. Digital Out of Home (DOOH) made up 77 per cent of total revenue, compared with 76 per cent* in Q3 2025.

OMA CEO Elizabeth McIntyre said the results reflected the trust advertisers have in the medium.

"In Out of Home brands are getting a non-fragmented, trusted broadcast medium that delivers results,” she said.

“The growth over the past three months reflects strong momentum that has been the hallmark of our industry’s performance in 2026 so far.

“The medium has transformed significantly, with digital, data, dynamic creative and MOVE making Out of Home more measurable, accountable and responsive than ever.

"Our members do outstanding work in the fields of innovation and investment, and this growth is a testament to their efforts.”

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The OMA has also welcomed mobile DOOH specialist Hyped Media as a media owner member. The company operates a fleet of LED digital billboard trucks across Australia and runs campaigns on a national level.

Hyped Media managing director James Henry said joining the OMA was about strengthening the company’s connection with the broader Out of Home industry.

“Mobile billboards have always delivered impact, but impact alone isn't enough to earn a bigger place in the media plan,” he said.

“These days, budgets are tight and advertisers need to know who they're reaching, what was delivered and how it was measured.

“Through Hyped Media’s membership of the OMA and MOVE, advertisers will soon get the confidence of data and audience metrics with the flexibility of mobile billboard advertising.”

McIntyre welcomed Henry and his team and said: “New members bring fresh perspectives, ideas and energy to our industry, and Hyped Media’s focus on creating impactful experiences makes them a valuable addition to the OMA community,” she said.

“Our industry continues to evolve rapidly, and bringing more businesses into the OMA community strengthens our collective voice and creates greater opportunities to share knowledge, collaborate and drive our medium forward.”