oOh!media expands WA network with premium digital billboards

oOh!media is strengthening its digital Out of Home (OOH) network in Western Australia with premium new digital billboards, renewed council contracts and further digitisation of its street furniture portfolio across Perth.

Leading the rollout is a new double-sided digital billboard on Canning Highway at Como, just five kilometres from Perth’s CBD and impacting 233,895 trips every 28 days. 

The site gives brands a high-impact presence on the key Perth-Fremantle corridor, capturing traffic travelling northbound towards the CBD and southbound through Perth’s inner southern suburbs. oOh! will add another premium digital location along Canning Highway in early 2027, with the launch of a new billboard in Palmyra.

oOh!’s existing Ocean Reef Road supersite

oOh!’s existing Ocean Reef Road supersite in Wanneroo has also been upgraded to a double side digital display.

It is located on a key northern suburbs arterial connecting Joondalup and Perth’s northern beaches with Wangara, Ellenbrook and the Swan Valley.

Chris Eyres, WA sales director, oOh!, said: “We know our clients have been looking for more premium digital opportunities in Perth, so it’s exciting to bring these sites to market. 

"Location really matters in OOH, and Canning Highway and Ocean Reef Road put brands on one of Perth's busiest highways. These are the kinds of sites that attract the attention of high-quality audiences.”

Image: oOh!media

Perth's metro area sites

In addition, oOh! has secured renewed street furniture contracts with the City of Cottesloe and City of South Perth, reinforcing its presence across some of Perth’s most desirable metro areas.

New digital locations are planned across Cottesloe’s premium beachside precinct as well as South Perth, with its prime position opposite the CBD on the Swan River and in Melville 13 new digital panels have already been installed, with more to come.

Robbie Dery, chief commercial operating officer, oOh!, said: 

“Western Australia is an important market for us and we’re continuing to strengthen our network where it matters most. With more than 1,000 Street Furniture assets across 120 suburbs, our street furniture network reaches 85 per cent of Perth metro audiences every week.

“New large-format opportunities in established, high-value areas such as Como are rare, which makes securing premium digital sites along Perth’s key arterial routes significant. 

"Bringing those standout locations together with the scale of our street furniture network gives advertisers a powerful platform to reach audiences across Perth.”

Find out more at oohmedia.com.au