Omnicom Media names Asier Carazo Chief Strategy Officer

Omnicom Media Australia has hired Atomic 212° Chief Strategy Officer Asier Carazo as its first group Chief Strategy Officer. The new role puts one executive in charge of strategy across the holding group’s Australian media agencies. Carazo starts in January 2027.

He will report to Omnicom Media Australia CEO Kristiaan Kroon and join the Australian executive committee. Carazo will work with the strategy leads of the group’s agencies, which include OMD, Initiative, PHD, UM, Hearts United, and Mediahub.

Omnicom Media said it created the role as part of its continued investment in media strategy for clients. The company said the role is also meant to link its local strategists more closely with the wider Omnicom network, across Omnicom Oceania and into its regional and global teams.

Who is Asier Carazo?

Carazo has been Chief Strategy Officer at independent agency Atomic 212°. He has more than a decade of experience across media agencies, creative agencies, and client-side work, covering more than 40 markets.

What Omnicom Media and Carazo said

“Asier has an outstanding reputation in the market, built on strong client relationships and sharp strategic thinking,” said Kroon. 

“He has a real ability to get to the heart of a business challenge and turn complexity into clear, actionable thinking and is an exceptional addition to our leadership team.”

Carazo said he took the job because he and Omnicom Media agreed on where agency value now lies.

“When I first spoke with Omnicom Media, I was so excited to find we shared the same point of view: the greatest value media agencies can bring to clients increasingly sits upstream, in strategy that solves real business problems in ways that are creative, effective and genuinely interesting,” he said.

“This is a once-in-a-lifetime opportunity to elevate the role of strategy across Australia’s largest media agency portfolio, home to some truly iconic brands. I’m thrilled to be joining the Omnicom Media team in the new year.”

Atomic 212° has not announced who will replace Carazo.