Greater Bank launches ‘Do Big Things’ via It’s Friday

Greater Bank has launched a new brand platform, ‘Do Big Things’, created by independent agency It’s Friday, with an integrated home loan campaign rolling out across broadcast, online video, out-of-home, radio and audio, digital and social.

The platform positions the bank around helping customers get more from their money, with the first campaign linking home loan value to the experiences that make a house a home.

Household objects tell the story

Under the campaign message ‘Bring Your Home to Life’, the launch film features everyday household objects telling stories about the people who live there.

The creative draws on the idea ‘Walls make a house. Life makes a home’, presenting Greater Bank’s home loans as a way for customers to leave more money available for life beyond their repayments.

Vince Lagana, chief creative officer at It’s Friday, said: “A home is the epicentre of life. It’s where experiences begin and where people return with stories. We fill it with things that remind us of where we’ve been and what we’ve done. A great value home loan from Greater Bank helps leave room for all of that life.”

A broader brand platform

While home loans lead the launch, ‘Do Big Things’ establishes a broader message around the bank’s role in helping customers achieve their goals.

Kate Messenger, head of brand and marketing at NGM Group, said: “We’re focused on helping our customers get more from their banking, so they can focus on what matters most to them. Whatever they’re working towards, we’re here to help them do big things.”

Scoundrel produced the campaign, with Scott Pickett directing. White Chocolate handled post-production and visual effects, Studio Tonic provided sound, and Maya Petrovna composed the music.

Atomic 212 is handling media, with the campaign spanning a 30-second film and 15-second executions.

Credits