New research from Atomic 212° argues marketers must rethink attention metrics, highlighting where audiences are most receptive to advertising.
Carazo speaks to Mediaweek about Sonar, the importance of DEI and the Publicis Groupe's acquisition of Atomic 212°.
Plus: Carazo on the state of diversity in the industry and the importance of retaining clients.
This Week: Howard Parry-Husbands, Joanna Georges, Asier Carazo.
