Atomic 212° goes on a hiring spree after its record growth year

Atomic 212° has appointed senior leaders in Adelaide, Brisbane, Darwin, and Sydney. Three of the roles are newly created. The agency says the hires follow new business wins and a 27% rise that saw RECMA name it Australia’s fastest-growing media agency in 2025.

Molly Lodge joins as Head of Client Service, Adelaide. She follows Tess Brandenburg, who was recently appointed Head of Client Service across Brisbane and Darwin. The agency created both positions, citing continued growth and new business wins.

Two senior moves in Sydney

In Sydney, Sam Bremner takes the newly created role of Digital Lead, NSW.

Pete Roins joins as Sydney General Manager on maternity cover. The move takes him back to Publicis Groupe, where he previously worked at Spark Foundry and Zenith in Australia.

Growth behind the hires

RECMA ranked Atomic 212° as Australia’s fastest-growing media agency in 2025. It recorded a 27% increase, which the agency says was the strongest rise among agencies of comparable size.

CEO Rory Heffernan said the business had gained traction with clients.

“It’s great to see our teams expanding. We’ve built real momentum across the business, driven by the trust of our clients, new business wins and the strength of our people. As we grow, it’s important that we continue to invest in talent that will create the leadership platform and capability our people and clients need,” Heffernan said.

“Tess, Molly, Sam and Pete bring deep experience to key areas of our business and enhance our offering across the country. Their appointments put us in a great position to build on the momentum we’ve created and continue delivering for our clients.”

Client leadership team grows

Atomic 212° has also named Jess Scott, Jodi Frazer, and Mark Rowe as Group Account Directors, adding to its client leadership team.

The agency has offices in Sydney, Melbourne, Brisbane, Adelaide, and Darwin.