Thinkerbell celebrates Star Wars Day with Hahn Solo
The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney, Melbourne, and Adelaide.
by Amy Shapiro – May 6, 2024
Growth Distillery, Ogilvy, and Kantar partner for influence research
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
by Tess Connery – May 6, 2024
QMS expands Sydney network with Australian Turf Club deal
The agreement takes effect on 3 June 2024, and covers six locations along James Ruse Drive.
by Tess Connery – May 6, 2024
Houston nabs Interbrand's Alex Creamer and Nike's Michelle Teh
"Their experience reshaping some of the world’s most well-known brands makes them unicorns in this market."
by Alisha Buaya – May 6, 2024
BBC launches unit to counter disinformation ahead of 2024 US Election
"We know that Australians turn to the BBC at times of global importance, and these are also key moments for advertisers across our platforms."
by Jasper Baumann – May 6, 2024
'Ads are seen as content': How Pinterest is attracting Gen Z as it achieves record growth
"What we're seeing in Australia is our users save ad content, because they are ideas and it's absolutely relevant. That's why we're seeing that growth.”
by Tess Connery – May 6, 2024
Bumble rebrand the first step to make dating better for women: APAC's Lucille McCart
"It’s the first of many exciting updates we are making to address our community’s needs."
by Amy Shapiro – May 6, 2024
Clemenger BBDO appoints Adrián Flores as CCO
Dani Bassil: "We’re doing things differently, better, with more diversity, and challenging the status quo."
by Amy Shapiro – May 6, 2024
$50,000 up for grabs as The Best Australian Yarn returns, sponsored by Seven
Seven West Media’s new national platform The Nightly is a supporting partner.
by Jasper Baumann – May 6, 2024
Bryden Campbell: Bonza's demise offers lessons for next budget airline
In our continued cost-of-living crunch, Bonza could - and should - have worked.
by Patrick Whitnall – May 6, 2024
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