Newsmakers: SCA and Seven explain why your "guilty pleasure" is worth millions to advertisers
New SCA and Seven data shows demand forms well before the click — the case for brand spend, backed by real hard numbers.
by Natasha Lee – Aug 16, 2026
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Bench Media takes aim at marketing’s data overload with Bench Lens
The independent agency is expanding its research capabilities as marketers grapple with more data and less clarity.
by Tom Gosby – Aug 16, 2026
Simone Gupta departs Supermassive after three years
Co-founder confirms exit from the indie shop she helped build, as Supermassive teases fresh plans ahead for the business.
by Natasha Lee – Aug 16, 2026
TheraBreath lets Aussies dob in their bad-breath mates
TheraBreath’s new KBD campaign lets Australians nominate someone for a surprise fresh-breath package.
by Tom Gosby – Aug 16, 2026
South Australia puts AI under an Australia-first royal commission microscope
The inquiry will examine AI’s impact on jobs, education, public services and creative industries, with findings due July 2027.
by Tom Gosby – Aug 16, 2026
ABC deletes interview misquoting Gina Rinehart about '$2 a day pay'
'Rinehart's comments referred to African workers being willing to work for less than $2 a day, in the context of Australia’s international competitiveness.'
by Nama Winston – Aug 16, 2026
Sophie Nathan appointed executive producer of Life Uncut
A former CADA breakfast host and digital manager steps in, backing Brittany Hockley and Laura Byrne's LiSTNR-era growth.
by Staff Writer – Aug 16, 2026
OMA honours Australian World Out of Home Award winners
Charles Parry-Okeden presented the awards as OMA's OUTShine lunch celebrated four Australian OOH campaigns' global wins.
by Natasha Lee – Aug 16, 2026
ABC beats commercial rivals in 2026 Logies haul
ABC emerged as the biggest network winner at the 2026 Logies, collecting eight awards and comfortably beating its rivals.
by Natasha Lee – Aug 16, 2026
'Pretty epic for a small indie': How T&T Media beat the holding companies to Stan.'s ad break
Two clients, no holding company muscle, and a pitch deck that wasn't even finished. Here's how T&T Media made it happen.
by Natasha Lee – Aug 16, 2026
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