Medium Rare Content Agency has expanded into experiential and live content services, launching the new offering with The Remarkable Show for Flybuys.
The event brought together 150 of the loyalty program’s most engaged members with creators and brand partners, as Medium Rare looks to extend its content offering beyond strategy, production and influencer work.
Hosted by content creator and comedian Matt Hey, the live event featured Sally McMullen and Alex Hourigan from Two Broke Chicks, points expert Tom Goward, and members from Flybuys’ annual Top 50 list.
Medium Rare said the event was designed to generate content at every touchpoint, from live moments and planned segments through to member participation. The activation produced more than 200 pieces of content across owned and earned channels, delivering more than 250,000 organic impressions and 4,000 engagements to date.
The Remarkable Show, host Matt Hey with Flybuys members Darian, Sophie, Jitin & Tom
Nick Smith, Managing Director at Medium Rare, said the launch showed how brands with established communities could create their own content-led events.
“Brands with engaged communities can create their own unique events. Our team designed The Remarkable Show with content at its core, creating a platform that rewarded Flybuys’ most engaged members while generating significant content from live capture to evergreen assets.
“It delivered both an unforgettable experience and a scalable stream of content that fuels the Flybuys brand world.”
Nick Smith
Jarrod Flood, Head of Marketing at Flybuys, said the event reflected the strength of the partnership between the loyalty brand and its agency.
“Medium Rare is a true content partner who understands our brand, our program and our members. This was a first-of-its-kind experience for Flybuys, and the response from members has been overwhelming.
“The event rewarded our most engaged members while creating content that will continue inspiring our community.”
Guests received prizes and products from partners including Coles, Liquorland, HCF, Velocity Frequent Flyer, Shell Reddy Express, Harvey Norman, PopInk, Kappel and The Card Network.
The launch forms part of Medium Rare’s broader remit for Flybuys, which includes social strategy, always-on content production, campaign work and influencer management.
Credits
Medium Rare
Gemma Sutherland, Head of Content – Health, Home and Lifestyle
Jade Ormiston, Campaign Lead
Heather Jarvis, Senior Account Director
Tania Turner, Partnerships Director
Lauren King, Creative Producer
Renata Ginsburg, Designer
Kristin Freeland, Social Media Content Producer
Jessica Song, Senior Account Manager
Bianca Chua, Editorial and Production Coordinator
Flybuys
Jarrod Flood, Head of Marketing
Georgie Packer, Senior Marketing Manager
Athanasia Arkalis, Content Specialist
Ivy Ye, Content Specialist
Anna Lotfipour, Creative Director
Scott Barker, Creative Design Manager
Top image: Sally McMullen, Matt Hey & Alex Hourigan