Sports
Latest stories
Nine nets netball in bold grab for women’s sport dollars
The move expands both its sport portfolio and commercial offering.
by Natasha Lee – Apr 16, 2026
Perth Bears launch Tracks Academy to grow rugby league talent in WA
The program is designed as an entry point for players aged 14–17 into the club’s development pathways system.
by Vihan Mathur – Apr 9, 2026
Foxtel Business scores exclusive beIN SPORTS deal bringing football and tennis back
The deal sees Foxtel Business become the exclusive distributor of beIN SPORTS’ three linear channels in pubs and clubs.
by Vihan Mathur – Mar 27, 2026
Mamamia makes its play in women’s sport with AWE Collective launch
They've partnered with IT SPORTS and Motto.
by Natasha Lee – Mar 25, 2026
Women’s Asian Cup 2026 delivers record crowds and commercial scale
Advertisers take note: women’s sport has well and truly arrived.
by Natasha Lee – Mar 23, 2026
One sleep away from history: Matildas face Japan in Sydney final
The final will air live and exclusively across Network 10, 10 Play and Paramount+ from 6:30 pm AEDT.
by Vihan Mathur – Mar 20, 2026
Legend Jason Bennett on his ABC move, Seven & a rookie Ricciardo
Legendary broadcaster Jason Bennett opens up about his move to the ABC and a colourful international career.
by Duane Hatherly – Mar 20, 2026
Foxtel Media locks in AFL sponsors for 2026
Foxtel Media has secured a broad roster of returning AFL sponsors after record audience growth in 2025.
by Mediaweek – Mar 16, 2026
Seven pitches scale as AFL Opening Round hits 4.3m reach
Footy is well and truly back.
by Natasha Lee – Mar 9, 2026
Seven reveals new sponsors and partners after record AFL numbers
Seven’s announcement follows strong viewership results from the 2025 AFL season.
by Vihan Mathur – Mar 5, 2026
Brands pile into Nine’s NRL as 2026 season kicks off
There's a mix of returning blue-chip advertisers and new category entrants signing on.
by Natasha Lee – Mar 5, 2026
F1 corner renamed to honour women engineers
For the first time in F1 history, a corner at a Grand Prix circuit will be named in honour of women engineers.
by Vihan Mathur – Mar 4, 2026
Kayo Sports extends F1 rights and brings a dedicated motorsport show
The announcement was made at the F1 Exhibition at the Melbourne Convention and Exhibition Centre.
by Vihan Mathur – Mar 4, 2026
Final Siren: Inside the AFL - Prime Video and Box To Box launch a ‘screamer’
Prime Video and Box To Box roll out the red carpet to take the AFL global. We speak with the creators of the hit series.
by Duane Hatherly – Feb 27, 2026
SuperCoach lands Tabcorp as 2026 partner in major commercial win for News Corp Australia
The move strengthens the platforms fantasy sports play.
by Natasha Lee – Feb 26, 2026
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