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Meta's news loss could be advertisers' gain: ThinkNewsBrands
Vanessa Lyons said advertisers will lose the value that news brings to Meta’s platforms.
by Mediaweek Admin – Mar 11, 2024
Junkee Media and Pinterest empower Gen Z Australians with 'Quiet Pride' content series
Junkee journalists Talecia Vescio and Ky Stewart discuss social issues and share their experiences of growing up queer in Australia.
by Mediaweek Admin – Mar 7, 2024
'No one can tell brands how they should react': Will advertisers punish Meta for exiting news deals?
Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
by Alisha Buaya – Mar 6, 2024
Roundup: TikTok dragged into Facebook fight, Alan Joyce back in Sydney, I’m A Celeb
Meta, Prime Video staff face layoffs, Barbie, Nine, Kerry O’Brien, Dan Wootton, AFL boss Andrew Dillon
by Mediaweek Admin – Mar 6, 2024
AiMCO's Patrick Whitnall on influencer marketing being taken seriously
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
by Alisha Buaya – Mar 1, 2024
Roundup: TikTok begins removing UMP content, Meta plans launch of new AI language model, Block stars finally sell home
Southern Cross, Network 10, Netflix, Google, Zachary Rolfe, The Summit, Australia’s Test series
by Mediaweek Admin – Feb 29, 2024
Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
by Alisha Buaya – Feb 28, 2024
Meta expands Instagram creator marketplace to Australia and New Zealand
Among the Australian brands and companies that have used the capability are Canva and OMG Content.
by Mediaweek Admin – Feb 23, 2024
TikTok celebrates Sydney Gay and Lesbian Mardi Gras media partnership with campaign
TikTok will livestream its Mardi Gras Visionary Voices Celebration on Thursday, February 29, from 5:30pm to 8:30pm.
by Mediaweek Admin – Feb 19, 2024
Diane Markovski: Navigating rates in the online world
Without experience, it can be difficult to know whether your creators are overcharging.
by Jacqui Capel – Feb 15, 2024
Self-improvement and sustainability are Gen Z’s top focuses in 2024, Meta reveals
The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.
by Alisha Buaya – Feb 9, 2024
Meta to label AI generated images on Facebook, Instagram and Threads
Nick Clegg: "We want to be able to do this with content created with other companies, tools too."
by Mediaweek Admin – Feb 9, 2024
Roundup: Australian journalists abandon X, Tucker Carlson to interview Vladimir Putin, Super Bowl ads
Antony Catalano and Alex Waislitz, Streaming quotas, Ross Gittins chalks up 50 years, Spotify, US Grammy audience, AACTA Awards
by Mediaweek Admin – Feb 7, 2024
Fighting fraud, rise of nano influencers and Instagram on top: HypeAuditor reveals trends of 2024
HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.
by Mediaweek Admin – Feb 6, 2024
Snapchat launches new brand campaign, "Less Social Media. More Snapchat"
The campaign features a TV spot premiering during the 66th Annual Grammy Awards in the US.
by Mediaweek Admin – Feb 5, 2024
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