Outdoor
Latest stories
Striking new OMA campaign underscores the public value of Out of Home advertising
Elizabeth McIntyre: 'People see an ad in a public space, but what they don’t see is how that ad is helping pay for the infrastructure we all rely on, and how much it saves taxpayers.'
by Frances Sheen – Apr 30, 2025
A clear winner! Cutting through the noise with OOH
Ben Baker: 'OOH provides a brand-safe, highly visible space for political messages to land with authority and consistency.'
by Alisha Buaya – Apr 28, 2025
oOh!media expands regional Victorian network with nine new sites
Robbie Dery: 'We’re giving brands even more opportunities to reach Australians at scale, with premium and unmissable out of home large format assets.'
by Alisha Buaya – Apr 28, 2025
Fresh Veg, Deliciously Affordable Campaign return reaches 9.8 million Australians: OMA
Elizabeth McIntyre: 'These results reinforce how Out of Home advertising drives positive consumer behaviour, supports government initiatives, and promotes community wellbeing.'
by Alisha Buaya – Apr 28, 2025
All eyes on Garnier with programmatic 3DOOH activation via QMS, Wavemaker and Made This
Adorna Yip: 'Garnier is committed to innovation, and this programmatic 3DOOH campaign perfectly embodies that spirit.'
by Alisha Buaya – Apr 16, 2025
oOh!media and 9News partner to provide content across large format digital OOH network
Cathy O’Connor: 'This initiative further reinforces oOh!’s commitment to making public spaces better.'
by Alisha Buaya – Apr 16, 2025
OOH industry reports 334.1 million in media revenue for Q1 2025: OMA
Elizabeth McIntyre: 'We're in a strong position for sustained growth this year and beyond.'
by Alisha Buaya – Apr 15, 2025
oOh!media leadership goes on the road to unveil updates with senior marketers and agency leaders
Cathy O'Connor: 'The conversations with senior advertising executives have reinforced the role Out of Home plays in today’s media mix.'
by Alisha Buaya – Apr 14, 2025
John O'Neill on QMS, buying MediaWorks and the next big step
'With TV networks and radio networks, there's always discussion and opportunities.'
by Frances Sheen – Apr 13, 2025
Victoria’s Department of Transport and Planning joins OMA
DTP spokesperson: 'By joining the OMA, we look forward to engaging with industry leaders and contributing to the ongoing development of the sector and our communities.'
by Alisha Buaya – Apr 9, 2025
QMS acquires Oaktree’s stake in MediaWorks, cementing Trans-Tasman media powerhouse
John O'Neill: 'With market-leading media platforms on both sides of the Tasman, we see immense opportunity for growth.'
by Emma Shepherd – Apr 7, 2025
Specsavers Welcome to Melbourne Campaign wins Grand Prix at inaugural OMA Creative Awards
Elizabeth McIntyre: 'The benchmark has been set very high, and we can’t wait to see where the next wave of creative thinking and innovation will take outdoor advertising in the years to come.'
by Alisha Buaya – Apr 4, 2025
Origin launches ‘All Kinds of Useful’ brand platform via Special
Catherine Anderson: 'Our campaign aims to playfully showcase how this can be achieved with the flick of a switch.'
by Alisha Buaya – Apr 3, 2025
oOh!media CEO Cathy O'Connor named headline speaker at World Out of Home Organisation annual congress in Mexico City
Tom Goddard: 'Cathy O'Connor is one of today's ground-breaking media leaders, seeing the bigger media picture as well as the particular issues of OOH.'
by Alisha Buaya – Apr 2, 2025
OMA Creative Awards debuts with lively jury discussion and Cannes prize
CEO Elizabeth McIntyre: 'We've been so blown away with the number of entries and their quality, we might run the awards every six months.'
by Mediaweek Admin – Apr 1, 2025
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