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Victoria’s Department of Transport and Planning joins OMA
Outdoor

Victoria’s Department of Transport and Planning joins OMA

DTP spokesperson: 'By joining the OMA, we look forward to engaging with industry leaders and contributing to the ongoing development of the sector and our communities.'

by Alisha BuayaApr 9, 2025

QMS acquires Oaktree’s stake in MediaWorks, cementing Trans-Tasman media powerhouse
Outdoor

QMS acquires Oaktree’s stake in MediaWorks, cementing Trans-Tasman media powerhouse

John O'Neill: 'With market-leading media platforms on both sides of the Tasman, we see immense opportunity for growth.'

by Emma ShepherdApr 7, 2025

Specsavers Welcome to Melbourne Campaign wins Grand Prix at inaugural OMA Creative Awards
Outdoor

Specsavers Welcome to Melbourne Campaign wins Grand Prix at inaugural OMA Creative Awards

Elizabeth McIntyre: 'The benchmark has been set very high, and we can’t wait to see where the next wave of creative thinking and innovation will take outdoor advertising in the years to come.'

by Alisha BuayaApr 4, 2025

Origin launches ‘All Kinds of Useful’ brand platform via Special
Outdoor

Origin launches ‘All Kinds of Useful’ brand platform via Special

Catherine Anderson: 'Our campaign aims to playfully showcase how this can be achieved with the flick of a switch.'

by Alisha BuayaApr 3, 2025

oOh!media CEO Cathy O'Connor named headline speaker at World Out of Home Organisation annual congress in Mexico City
Outdoor

oOh!media CEO Cathy O'Connor named headline speaker at World Out of Home Organisation annual congress in Mexico City

Tom Goddard: 'Cathy O'Connor is one of today's ground-breaking media leaders, seeing the bigger media picture as well as the particular issues of OOH.'

by Alisha BuayaApr 2, 2025

OMA Creative Awards debuts with lively jury discussion and Cannes prize
Outdoor

OMA Creative Awards debuts with lively jury discussion and Cannes prize

CEO Elizabeth McIntyre: 'We've been so blown away with the number of entries and their quality, we might run the awards every six months.'

by Mediaweek AdminApr 1, 2025

MESHKI launches OOH and social integration campaign via This is Flow and JCDecaux
Agencies

MESHKI launches OOH and social integration campaign via This is Flow and JCDecaux

Alex Rushton: 'By integrating real-time influencer content with a high-impact presence in Melbourne’s busiest locations, we reinforced our brand’s ability to lead and innovate in new spaces.'

by Alisha BuayaMar 27, 2025

OMA reveals inaugural creative awards finalists
Outdoor

OMA reveals inaugural creative awards finalists

Elizabeth McIntyre: 'The volume of entries was far greater than we anticipated, which is a clear signal of the strength and vibrancy of Out of Home in Australia.'

by Alisha BuayaMar 27, 2025

Anglicare Sydney reimagines seniors living in new campaign via Frost* Collective
Outdoor

Anglicare Sydney reimagines seniors living in new campaign via Frost* Collective

The new brand identity aims to shift perceptions of ageing and seniors living by showcasing empowered seniors living life on their own terms – activated across OOH and social.   

by Alisha BuayaMar 25, 2025

JCDecaux awards Programmatic Campaign of the Year Award to Mars for Extra's Gum Cities
Outdoor

JCDecaux awards Programmatic Campaign of the Year Award to Mars for Extra's Gum Cities

Brad Palmer: 'Extra’s Gum Cities connected with target audiences in ways that felt natural and relevant, ultimately driving both engagement and sales.'

by Alisha BuayaMar 24, 2025

oOh!media awards 2025 Indigenous Business grant to Budj Bim Cultural Landscape Tours
Outdoor

oOh!media awards 2025 Indigenous Business grant to Budj Bim Cultural Landscape Tours

Budj Bim Cultural Landscape will receive an OOH media package value at $200,000 across its digital network with support from innovation and creative hub, POLY.

by Alisha BuayaMar 24, 2025

Neil Ackland exits oOh!media as Mark Fairhurst and Andrew Every take on new sales and retail media leadership roles
Outdoor

Neil Ackland exits oOh!media as Mark Fairhurst and Andrew Every take on new sales and retail media leadership roles

Neil Ackland: 'I leave with immense pride in what we’ve accomplished and wish Cathy and the entire team continued success as they unlock the full potential of this extraordinary business.'

by Alisha BuayaMar 20, 2025

oOh!media secures Melbourne Central's LED digital screens
Outdoor

oOh!media secures Melbourne Central's LED digital screens

Robbie Dery: 'Our continued commitment to launching premium digital Out of Home assets with GPT reinforces our position at the forefront of market-leading advertising solutions for brands.'

by Alisha BuayaMar 17, 2025

QMS’ City of Sydney network draws big crowds with major events
Outdoor

QMS’ City of Sydney network draws big crowds with major events

Olivia Gotch: 'We were thrilled our City of Sydney digital street furniture network was able to place brands at the heart of all the action where it matters most – the streets.'

by Emma ShepherdMar 13, 2025

Specsavers teases passers-by in refreshed OOH campaign
Outdoor

Specsavers teases passers-by in refreshed OOH campaign

Anri McHugh: 'The campaign illustrates that no matter what type of work you do, attention to detail and eyesight can make a big difference.'

by Alisha BuayaMar 10, 2025

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