QMS has renewed and expansed its exclusive advertising license for Sydney’s M2 Motorway, which sees an additional seven digital panels added along the motorway, after striking a new agreement with advertising infrastructure developer Manboom.
The new contract enables the digital outdoor company to expand its offering along the entire stretch of Sydney’s key north-west traffic corridor, with the new locations being developed throughout 2025, further enhancing QMS’ NSW reach and digital network capabilities.
The renewed agreement maintains QMS’ exclusive presence along the M2 Motorway, with several new prime locations already live, including Macquarie Park (Lane Cove Road), Beecroft (Murray Farm Road), Winston Hills (Ixion Street) and Baulkham Hills (Cropley Drive and Windsor Road), with a further two new digital locations coming online shortly at Eden Gardens and Cheltenham.
QMS Chief Operating Officer, Sara Lappage, said: “Securing another long-term renewal for the M2 Motorway highlights our ongoing commitment to delivering industry-leading digital out of home solutions for our clients.
“This exclusive license allows us to provide brands with even more opportunities to deliver impactful and engaging communication along one of Sydney’s must have commuter corridors.
She added: “Our recent tender wins for Transport for NSW, Australian Turf Club, Hills Shire Council and ARTC, coupled with the City of Sydney digital street furniture network, means that in 2025, QMS has a commanding portfolio of premium OOH assets across Sydney, delivering attention, impact and influence for brands.”
Last month, QMS confirmed it will continue as the official outdoor media partner for the Australian Olympic Committee and Paralympics Australia at the 2026 Winter Olympics and Paralympic Games following the performance of its Paris 2024 Olympic and Paralympic Games network.
The partnership will once again see QMS lead the digital out-of-home (DOOH) media strategy around two of the world’s most prominent sporting events.
The Winter Olympics in Milano Cortina, start on 6 February 2026, featuring more than 3,500 athletes from 93 countries, competing in 16 disciplines for 195 medals.
The Winter Paralympics follows from 6 March, with 600 athletes contending for 79 medals across six sports. Australia is expected to send around 50 Olympians and 14 Paralympians.