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The screen measures 16 metres long and 4.5 metres wide with 3D and anamorphic capabilities.
It comes as the category doubles down on growth, measurement and collaboration.
For this year’s Vivid Sydney, QMS has partnered with more than 20 brands.
The report was published in partnership with Omnicom Media and JCDecaux.
JCDecaux's Ben White explains why that matters for how brands show up in the moments that shape decisions.
Oaktree Capital Management has built a sub-five per cent stake in oOh!media.
The new council partnerships give advertisers access to audiences across two distinct local government areas.
The series features marketers discussing Out of Home campaign strategy and creative.
The sites, previously static, have been converted into digital screens.
The company has also maintained that its preferred model is to remain independent.
The move comes as the outdoor media company expands its leadership team.
The board has, so far, rejected both offers.
The Outdoor Media Association gathered the industry at W Sydney to celebrate top out-of-home leaders.
The campaign uses the language and discipline of sport to reframe trading as a consistent, everyday practice.
The rollout brings free, organic and biodegradable period products into commercial and public restrooms.
The pair will replace Brad Palmer and James Lambert.
Pacific Equity Partners has reportedly made a $1.40 per share bid for the out-of-home media company.
QMS has upgraded 50 static panels to digital across the City of Sydney street furniture network.
