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CEO James Taylor outlines an AI-driven future for oOh!media, while Mel Duffy unpacks a massive retail data upgrade.
The agreement takes effect from 1 May and cover major cities.
The campaign captures everyday scenes from communities across every state and territory, from remote towns and suburban centres.
The out of home sector officially launched its highly anticipated MOVE audience measurement tool nationwide.
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
The OOH digital network has now expanded across one of the city’s busiest commuter motorways.
The broader ad markets may be cooling, but digital panels help the outdoor sector steal share from legacy rivals.
James Taylor believes the secret lies with OOH's ability to maximise exposure in an increasingly fragmented media landscape.
The ASX-listed outdoor media company reported total revenue of $691.4 million for the year to 31 December 2025.
The oOh!media executive champions the under-leveraged power of creativity, and why classic formats thrive.
Dats shows editorial-aligned format drove a 20% uplift in long-term memory encoding.
It delivers high-impact exposure on the main arterial route into Wellington’s CBD.
The Adelaide expansion builds on oOh!media’s recent national investments.
The Q4 result lifted full-year 2025 net revenue to $1.45 billion.
Mark Fairhurst: 'This integration keeps us top-of-mind and builds brand awareness by reaching fans wherever they are.'
It's the company’s largest-ever brand push.
Mark Fairhurst: 'There's never been a better time to be unmissable in Melbourne.'
The new appointments span sales, operations and marketing.
