The Outdoor Media Association has launched OUT There, a new video series featuring senior marketers and creative leaders discussing Out-of-Home campaigns and the strategies behind them.
Episode one, featuring Laura Halbert, Chief Marketing Officer at Allianz Australia, is now available on the OMA’s YouTube channel.
The six-part series was developed to showcase Out-of-Home advertising campaigns and includes conversations with marketing and creative executives about campaign development, execution, and impact.
Filmed by Howatson+Company, the series focuses on campaigns across streets, transit environments and public spaces.
Spotlight on OOH creative and strategy
OMA CEO Elizabeth McIntyre said the series was designed to highlight creative thinking within the Out-of-Home sector.
“OUT There is about unpacking the thinking behind exceptional out-of-home campaigns and hearing directly from senior marketing leaders and creatives about what makes these campaigns so impactful,” McIntyre said.
“It’s a new and engaging way to celebrate creativity in our industry while reinforcing the unique strengths of out of home as a medium built for reach and impact.
“We’re grateful for the support that helped bring this series to life, and I’d particularly like to thank BMW for enabling us to film these conversations in their vehicles.”
Future episodes will feature guests, including Lucinda Barlow from Uber and Brent Smart from Telstra.