QMS has flipped the switch on another 50 digital screens across its City of Sydney street furniture network.
The digital outdoor media company announced the conversion of 50 static panels as of 22 April 2026. This latest upgrade brings the total network count to a robust 600 digital screens.
Advertisers can now access a new level of scale and flexibility across the coveted inner-city advertising environment. The group says the expansion reflects sustained demand from brands looking for high-impact, data-driven outdoor campaigns.
Beyond the corporate core
The newly converted screens stretch well beyond the usual CBD footprint. The expansion covers key entertainment and commercial precincts like The Rocks, Surry Hills, Darlinghurst and Haymarket.
QMS also deepened its presence in high-growth residential hubs. Brands can now light up the streets of Potts Point, Woolloomooloo, Zetland, Rosebery, Camperdown, Waterloo, Eveleigh, Alexandria and Moore Park.
The expansion offers more than just a simple bump in available inventory. It transforms how brands present in the market. Advertisers gain dynamic creative options, faster turnaround times and greater control over their campaign delivery.
Programmatic power plays
Hitting 600 digital panels gives QMS unmatched scale within a single street furniture network. This allows advertisers to deliver consistent, high-frequency messaging across the most powerful local government area in the nation.
The conversion also significantly boosts the programmatic digital out-of-home capability of the network. Brands can activate campaigns in real time, optimise delivery by the time of day or day of the week, and respond directly to environmental triggers.
Olivia Gotch, QMS general manager for the City of Sydney, said the expansion focuses on giving clients greater speed and precision.
“The City of Sydney network is the most premium and in demand Out of Home environment in the country,” Gotch said. “Now reaching 3.9 million Sydneysiders over a four-week period, our expanded Digital network will deliver real results for clients, increasing campaign frequency and cost-per-thousand efficiency.”
Gotch added that the market continues to demand solutions combining impact with accountability.
“These market-leading digital screens, powered by advanced technology, place brands at the heart of Sydney’s most influential and high-traffic environments,” she said.
Feature image- Olivia Gotch, QMS general manager for the City of Sydney: supplied