QMS has expanded its Melbourne digital outdoor network with the long-term addition and digital conversion of two large-format billboard sites on CityLink.
The sites, previously static, have been converted into digital screens, strengthening QMS’s Melbourne footprint and giving advertisers more scale, flexibility and impact across one of the city’s busiest commuter corridors.
The new screens are the closest large-format billboards on CityLink to the Melbourne CBD.
Premium access to Melbourne audiences
The two sites are located at Cremorne, where CityLink crosses over Punt Road.
They sit near major commercial precincts and key sporting and entertainment venues, including the MCG, Melbourne Park and AAMI Park.
Together, the two digital billboards deliver a combined weekly audience of more than 4.4 million impressions.
QMS on the CityLink expansion
Sara Lappage, Chief Operating Officer at QMS, said securing the assets and converting them to digital reflects the company’s focus on strengthening its premium digital network.
“Their proximity to the CBD and some of the city’s most prominent sporting and entertainment precincts perfectly complements our existing digital network, creating even greater opportunities for brands to connect with highly engaged, high-value audiences.
“Combined with our existing digital portfolio, these new sites enhance our capacity to create powerful, high-impact campaigns that deliver both reach and relevance for brands across Melbourne.”