Webull Australia has introduced a new Out of Home campaign with POLY, oOh!media’s creative hub, to support its local growth plans.
The campaign uses the language and discipline of sport to reframe trading as a consistent, everyday practice, rather than a pursuit of dramatic wins.
The creative idea developed by POLY draws a parallel between the rhythm of training and the rhythm of trading, reflecting the mindset Webull is championing through its platform.
Built for the OOH format
Built specifically for Out of Home, the campaign focuses on everyday performance through practice, growth and steady improvement.
Those behaviours shape the creative, positioning Webull as a platform that supports continuous progress and daily rhythms without barriers.
POLY developed a suite of rotating executions that sequence messages over time. The campaign keeps Webull’s hero proposition, zero brokerage, front and centre, while tailoring supporting messages to commuter and CBD environments.
POLY on designing for the medium
Alex Rog, POLY strategy and creative director, said the campaign came together once the team understood traders’ mindset.
“What made this campaign powerful was designing it for OOH from day one, ” Rog said.
“You can’t simply repurpose creative and expect it to work.”
“When you build for the medium with simplicity, scale and precision, you reach more people with greater impact and resonance,” Rog added.
More than 100 creative variations
The campaign reflects a broader shift in how brands approach OOH, moving away from adapting TVCs to ideas created specifically for the channel.
To bring the idea to life, POLY produced more than 100 creative variations across six different formats.
The campaign runs across a broad mix of high-impact Out of Home environments, reaching audiences throughout their daily journeys. It is supported end-to-end by POLY’s strategy, creative and production capability.
Webull on the partnership
James O’Hare, marketing manager at Webull, said POLY understood the creative discipline required for a multi-format OOH campaign.
“They delivered a clear, consistent idea that held its strength across the entire rollout.
“POLY’s strategic approach has helped us show up boldly in front of Australian audiences.”
Top Image: oOh!media’s