ON THE HOUSE is scaling its social out-of-home advertising network across Australia, rolling out 50 new digital dispensers following a $1.7 million Seed raise.
The Brisbane-based company said the capital injection, led by Purpose Ventures with backing from the UniQuest Extension Fund and Startmate, has been put to work accelerating its national footprint.
The rollout brings free, organic and biodegradable period products into commercial and public restrooms, with the cost subsidised by advertising displayed on the company’s digital dispenser screens.
A social out-of-home model
ON THE HOUSE installs wall-mounted dispensers fitted with high-definition 32-inch digital screens.
Brands buy advertising space on the screens in high-traffic venues, which funds the products inside. Users can scan a QR code on the dispenser to access free hygiene products.
The company said the model is designed to turn restrooms into media environments while also addressing period inequity through public infrastructure.
Impact for advertisers and users
ON THE HOUSE said advertisers using its social out-of-home network have seen a 94% uplift in brand trust, alongside an average dwell time of 76 seconds.
The company compared that with a four-second average for digital out-of-home media.
On the social impact side, ON THE HOUSE said its network has dispensed 4,300 boxes of sanitary products. With three pads per box, the company said more than 13,000 free products have been distributed to nearly 3,000 women.
Execution and impact
Remy Tucker, Founder and CEO of ON THE HOUSE, said the funding milestone is now being matched by rollout and social impact.
“Securing our Seed funding was a major milestone, but what matters most is execution and impact,” said Tucker.
“Helping nearly 3,000 women access over 13,000 products proves that our model works at scale. We are transforming restrooms into spaces of equity and calling on forward-thinking CMOs to join us. If you want a media channel that commands undivided attention and generates 94% brand trust by actively funding a social good, ON THE HOUSE is your partner.”
New locations across Australia
With the 50 new machines now live and dispensing, ON THE HOUSE said it is building partnerships with universities, corporate workplaces, gyms and shopping precincts across the country.
The company’s partners include Afterpay, Pillow Talk, Forty Winks and Frontier Touring.
ON THE HOUSE said the expansion is establishing a new category in the Australian media landscape, combining digital advertising with access to free period products in public and commercial restroom environments.
Main image: Remy Tucker