QMS has partnered with more than 20 major advertisers to light up Sydney during Vivid Sydney 2026, delivering digital out-of-home campaigns across some of the city’s most iconic locations.
Running throughout the festival, the campaigns will appear across QMS’s landmark City of Sydney digital street furniture network, giving brands access to millions of locals and visitors across the full Vivid journey.
This year’s QMS Vivid partners include Saint Laurent, Aware Super, GWM, NRMA, Gucci, the Victorian Government, Paramount+, IWC, Oceania, AMEX, Bupa, UPI, Netflix, CommSec and Frontier.
Brands tap into Vivid’s cultural scale
Now in its 16th year, Vivid Sydney is transforming the city across 23 days and nights, bringing together art, innovation and technology through immersive light, music and ideas experiences.
The 2026 festival is unfolding under the creative direction of “Dream”, inviting audiences to explore imagination, creativity and possibility across Sydney’s key locations.
Olivia Gotch, General Manager at the City of Sydney, said Vivid continues to provide brands with a powerful cultural platform.
“With our City of Sydney digital street furniture network, we are helping brands engage Vivid audiences across high-density environments, including the CBD, key entertainment and dining precincts, transport corridors and inner-city neighbourhoods, delivering strong frequency and impact throughout the festival.”
Digital street furniture push
Gotch said the festival creates a unique chance for brands to connect with audiences when Sydney is at its busiest.
“Vivid Sydney creates a unique opportunity for brands to be part of a globally recognised cultural event while engaging big audiences with scale, creativity and contextual relevance at a time when Sydney is truly alive.”
The campaign activity follows QMS’s continued digitisation of the City of Sydney street furniture network, including the recent rollout of an additional 50 premium digital screens across the CBD.
Top image: QMS PittStreet (AwareSuper)