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Streaming Wars: How Max plans to win with less content, more engagement
President of WBD's APAC region, James Gibbons, highlights the road to profitability.
by Frances Sheen – Apr 2, 2025
The AI apocalypse for publishers isn't coming - it's already here
'The rapid rise of generative AI is shifting how audiences access content and how traffic flows online.'
by Shai Luft – Apr 1, 2025
Why crypto is the next frontier for adland – and how Australia could lead the charge
'It’s a huge opportunity and an even bigger risk.'
by Emma Shepherd – Apr 1, 2025
Sharp decline in Dutton and Coalition sentiment ahead of May election: Captify data reveals
'The next few weeks will be critical for both parties, as they aim to regain ground nationwide.'
by Emma Shepherd – Apr 1, 2025
Media Roundup: Max's bold play, Murdoch 'no longer kingmaker', Roberts-Smith appal twist, eSafety faces text, and Bluey's puberty blues
See the top industry stories trending today.
by Natasha Lee – Apr 1, 2025
Yahoo taps Paramount for its new CMO
Jim Lanzone: 'His expertise in driving brand strategy and fostering collaboration across every facet of marketing leadership will be crucial.'
by Emma Shepherd – Apr 1, 2025
LinkedIn reveals most in-demand skills for marketers in 2025
Cayla Dengate: 'With a tightening job market and intensifying competition, knowing which skills are in-demand can help job seekers stand out to hiring managers.'
by Alisha Buaya – Mar 31, 2025
The Pistol wins JURA media account
George Liakatos: 'We really wanted a digital marketing partner with a deep understanding of data, strategy and insights and how they can be used to drive growth and revenue.'
by Alisha Buaya – Mar 31, 2025
Media Roundup: YouTube's social salvation, Netflix's goes gaming, Streamers cut local spend, Trust drives Aussie TV and Cue's family feud
See the top industry stories trending today.
by Natasha Lee – Mar 31, 2025
Rebel Wilson on evolving her brand throughout her career
'I didn't want to be what's called a brand or a personality in America and then I realised you make a lot more money doing it.'
by Alisha Buaya – Mar 29, 2025
Media Movers: DDB's Andrew Little exits as Priya Patel and Matty Burton step up, Tony Quarmby, Rachel Page and Antonia Glezakos
Plus: Nicole Prior, Pete Mountford, Craig Fraser and Suzie Shaw.
by Alisha Buaya – Mar 29, 2025
Media Roundup: Nine's data breach, V’landys' future plans, CoStar’s Domain bid, ACMA's smart TV call, The Reject Shop exits ASX and Oxford’s ‘untranslatable’ words
See the top industry stories trending today.
by Natasha Lee – Mar 28, 2025
Gen Z enters 2025 with positivity, purpose and a push for authenticity
Snapchat helping to reshape how Gen Z interacts with the world around them.
by Natasha Lee – Mar 28, 2025
Meta's election strategy: Misinformation, AI, and ad transparency
The company acknowledges its role as a major platform for public discourse and says it is taking that responsibility seriously.
by Natasha Lee – Mar 27, 2025
Samba TV names senior vice president of international
Ashwin Navin: 'Zac’s leadership and deep industry expertise make him the ideal person to drive our international strategy forward.'
by Alisha Buaya – Mar 27, 2025
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