Latest stories
ACAM warns marketers as AI drives surge in zero-click search
By early 2026, more than 70% of Google searches in Australia resulted in zero clicks through to a landing page.
by Mediaweek – Apr 14, 2026
The Indie hustle: Speed, strategy, and the $42 billion passion economy
Independent agencies turn passion data into client strategy as the News Australia Frontiers roadshow hits Sydney.
by Duane Hatherly – Apr 9, 2026
Mediaweek launches Next of the Best to recognise operational leaders
Mediaweek’s Next of the Best Awards 2026 focuses on the leaders driving commercial impact across the media and marketing industry.
by Duane Hatherly – Mar 18, 2026
The Australian Museum raises $1 million through museum exhibits
The funds will go toward free school excursion programs for regional students, subsidised family entry and more.
by Vihan Mathur – Mar 17, 2026
How Australians watch sport has changed, but not all brands have noticed
“That shared moment still exists, but it has shifted from linear TV to digital screens."
by Vihan Mathur – Mar 16, 2026
Snoop Dogg gets emotionally high in Tupac tribute wine campaign
This campaign is a friendship story featuring Dogg and his creative relationship with Tupac.
by Vihan Mathur – Mar 11, 2026
News Australia’s ‘Frontiers’ reveal the $42 billion power of ‘passion’
As consumers face an onslaught of crises, they escape to their passions– and spend big on them.
by Duane Hatherly – Mar 9, 2026
Laura Maxwell champions the commercial power of journalism
ThinkNewsBrands’ new chair Laura Maxwell brings startup agility to local media, driving the commercial power of news.
by Duane Hatherly – Mar 6, 2026
Why marketers are talking about ‘taste’ and what it looks like in practice
In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
by Kate Rourke – Mar 5, 2026
Millbray appoints Bullet and Wonderful for brand refresh and new digital platform
Millbray has appointed Bullet and Wonderful to refresh its master brand and build a new mobile-first digital platform.
by Mediaweek – Mar 3, 2026
CMO Spotlight: AiMCO's Patrick Whitnall on why the creator ‘Wild West’ is dead
The AiMCO Managing Director discusses the evolving creator economy, and the impact of AI.
by Mediaweek – Feb 26, 2026
Entertainment Group launches the ‘Gathering for Good’ initiative
CEO Heidi Halson tackles donor fatigue and a cost of living crisis with celebration and collaboration.
by Duane Hatherly – Feb 20, 2026
CMO Spotlight: Hisense’s Michelle Wee on redefining value
The Hisense marketing lead champions the power of sports sponsorships, and why brand is performance.
by Mediaweek – Feb 20, 2026
Grill’d shifts into high gear with Oscar Piastri partnership extension
Next steps include a nationwide menu expansion and a strategic push into the FMCG retail sector.
by Duane Hatherly – Feb 12, 2026
ADMA opens the gates: launching individual memberships
The peak body drops the velvet rope, offering regulatory armour, a badge of honour, and future-ready skills.
by Duane Hatherly – Jan 30, 2026
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