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Macca’s launches footy campaign via DDB Sydney
Agencies

Macca’s launches footy campaign via DDB Sydney

Amanda Nakad: “We know how much our customers love footy."

by Mediaweek Admin – Mar 11, 2024

Bullfrog debuts 'Move How You Feel' campaign for Epijoint
Agencies

Bullfrog debuts 'Move How You Feel' campaign for Epijoint

Bullfrog helped develop the new-to-market product's design system, website, and all campaign assets.

by Mediaweek Admin – Mar 8, 2024

Luke Hodge fronts MoneyMe's 'Kick Your Goals' campaign via Seven Network's 7RED
Creativity

Luke Hodge fronts MoneyMe's 'Kick Your Goals' campaign via Seven Network's 7RED

Richard Bray: "Just like AFL players need a team behind them to succeed, sometimes regular Aussies need a little help to kick their own goals faster."

by Mediaweek Admin – Mar 8, 2024

Australian Avocados campaign by Thinkerbell spurs national hunt for 'Avo King'
Agencies

Australian Avocados campaign by Thinkerbell spurs national hunt for 'Avo King'

The work is Thinkerbell's first for Hort Innovation since Mediaweek revealed it won the account

by Mediaweek Admin – Mar 7, 2024

'We just had too many clients asking': Mark Green on three year acquisition 'courtship' for The Lumery
Features

'We just had too many clients asking': Mark Green on three year acquisition 'courtship' for The Lumery

"Too many clients asking and not enough people to actually deliver in the way that we wanted to."

by Amy Shapiro – Mar 6, 2024

Nissan introduces new visual identity in e-POWER campaign by Nissan United (TBWA)
Brands

Nissan introduces new visual identity in e-POWER campaign by Nissan United (TBWA)

Sarah Cajelot: "We kick-started the whole process by briefing the creative team in the vehicle."

by Mediaweek Admin – Mar 5, 2024

Bikesales launches 'A Lifetime of Bikes' campaign with Two Tractors
Brands

Bikesales launches 'A Lifetime of Bikes' campaign with Two Tractors

Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia, says Rafael Constantinou.

by Mediaweek Admin – Mar 5, 2024

Experiences, not products dominate Australian ideals of luxury
Publishing

Experiences, not products dominate Australian ideals of luxury

News Corp research revealed quality and customer service are stronger purchase drivers than rarity and exclusivity.

by Danielle Long – Mar 5, 2024

Red Rock Deli teams up with Pnau for new single via Special
Brands

Red Rock Deli teams up with Pnau for new single via Special

Vandita Pandey: "Partnering with an artist like Pnau brings this message to life in an exciting new way that places the brand at the intersection of art, music, and culture."

by Mediaweek Admin – Mar 5, 2024

ACA opens 2024 Australian Effie Awards for entries with new AI category
Marketing

ACA opens 2024 Australian Effie Awards for entries with new AI category

Tony Hale: "Amid today's advances in technology, a lot goes into ensuring a marketing campaign is effective."

by Mediaweek Admin – Mar 5, 2024

NAB launches 'Wrangle Your Money' campaign with TBWA\Melbourne
Brands

NAB launches 'Wrangle Your Money' campaign with TBWA\Melbourne

Matthew Stoddart: "Another fantastical and memorable chapter to add to the story."

by Mediaweek Admin – Mar 4, 2024

Kia enlists Australian sports icons to name its upcoming ute in latest TVC
Brands

Kia enlists Australian sports icons to name its upcoming ute in latest TVC

"We were looking for a unique and quintessentially Aussie way to launch Kia’s most Australian product ever."

by Mediaweek Admin – Mar 4, 2024

Destiny's Child's Michelle Williams stars in latest Uber One campaign via Special
Brands

Destiny's Child's Michelle Williams stars in latest Uber One campaign via Special

"She’s able to contrast the disappointment of being the ‘least favourite child’ with the joy of being an Uber One member."

by Mediaweek Admin – Mar 4, 2024

Pepsi launches first new visual identity after 14 years
Brands

Pepsi launches first new visual identity after 14 years

Vandita Pandey: "We have huge plans for 2024 here in Australia."

by Mediaweek Admin – Mar 4, 2024

Tonies taps 303 MullenLowe as integrated agency for AUNZ market entry
Agencies

Tonies taps 303 MullenLowe as integrated agency for AUNZ market entry

Karen Coleman: "Launching into a new market takes a range of capabilities."

by Mediaweek Admin – Mar 1, 2024

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