Latest stories
Ross Hastings: Marketing should be a culture, not a department
"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we have people working in departments called ‘marketing’, yet they don’t control or have the experience to manage all aspects of marketing."
by Mediaweek Admin – Mar 18, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
CommBank heroes home-lenders in latest campaign
Jo Boundy: "We’ve been able to truly hero some of our amazing real-life home lenders and the wonderful support they provide."
by Amy Shapiro – Mar 15, 2024
Thinkerbell unveils Guinness countdown for St Patrick's Day
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
by Amy Shapiro – Mar 15, 2024
Enigma launches third instalment of Kennards' Ken Oath campaign
Jack Mason: "The campaign keeps all the fun and likeable sentiments of the previous campaigns but really places the customer at the heart of the story."
by Alisha Buaya – Mar 15, 2024
Innocean, John Williamson honoured as adland's ARIA Award returns for second year
Annabelle Herd: “Musicians and advertisers both have a critical role in telling our nation’s stories and defining our culture."
by Amy Shapiro – Mar 15, 2024
TodayTix nabs Sarah Wilson as marketing director
Wilson will lead all sales and marketing efforts for the digital ticketing platform.
by Alisha Buaya – Mar 14, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Australia ranked #6 most creative country: WARC
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
by Amy Shapiro – Mar 13, 2024
The Hallway launches world-first 'Cardboard Cake' for Coeliac-approved bakery
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
by Amy Shapiro – Mar 13, 2024
'Nothing sharpens your focus at the supermarket like 13 interest rate rises': Cost of living weakens Australians' sustainability interest
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum Market Research study.
by Amy Shapiro – Mar 13, 2024
Kim Kardashian's sci-fi Skims ad debuts at the Oscars
Set in the fictitious Skims outer-space test lab, the film is a panoramic shot across a series of video monitors, where the business mogul herself assumes the role of her 'Klones'.
by Amy Shapiro – Mar 12, 2024
PepsiCo appoints Special PR for Pepsi, Red Rock Deli, and Smith’s
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
by Amy Shapiro – Mar 12, 2024
82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Amy Shapiro – Mar 12, 2024
SXSW Austin 2024: Delta, eos, and Pfizer CMOs on 'aggressively' embracing AI
“'I’m pushing AI aggressively inside of the walls of Pfizer.”
by Trent Thomas – Mar 12, 2024
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