Latest stories
Emotive and Google AI partner to restore Tasmania's giant kelp forests
Hayes: "Our hope is that this groundbreaking work will have an impact not just here in Australia, but globally.”
by Amy Shapiro – Apr 11, 2024
The Hallway tells Aussies to get 'A Better Back-Up' for BCU Bank
“For all the brands in the world calling themselves either leaders or challengers, there aren’t many who proudly stake their claim as your best second choice."
by Amy Shapiro – Apr 10, 2024
Michael Hill jewellers enters 'new era' with brand refresh via CHEP
CMO Jo Feeney: "We want to alter perceptions of what people think the Michael Hill brand portrays and create an aspirational shift in the market."
by Amy Shapiro – Apr 9, 2024
Bastion launches first work for La Trobe Financial, Grandpa’s Gift
Chris Andrews: "We have created a campaign that we think truly captures the hearts of our investors."
by Amy Shapiro – Apr 9, 2024
BMF leads Tourism Tasmania's biggest Off Season campaign yet
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
by Amy Shapiro – Apr 9, 2024
Squarespace debuts first Trans-Tasman campaign, The Ditch
The campaign was led by Squarespace's in-house creative team.
by Amy Shapiro – Apr 8, 2024
Grill'd takes a jab at Macca's in latest work for Gather Round
Dunne: "Delicious, healthy food is part of our DNA, and as an iconic Australian brand, we will continue to communicate and celebrate this."
by Amy Shapiro – Apr 5, 2024
DDB Sydney brings back world's oldest burger chant for Big Mac
Samantha McLeod: "It’s McDonald’s ‘feel good marketing’ at its best."
by Amy Shapiro – Apr 4, 2024
DDB Melbourne shares trade secrets for 100-year-old paint brand Berger
The black and white film doesn't show paint colours at all.
by Amy Shapiro – Apr 4, 2024
As creatives swoon over British Airways work, is there an Aussie equivalent?
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
by Amy Shapiro – Apr 4, 2024
Angela Smith: Not taking risks is the riskiest choice of all
Angela Smith: "Risk, done well, is smart. It can be managed, it can be ‘calculated’."
by Liam McCarten (SPONSORED CONTENT) – Apr 2, 2024
David Jones forges retail media partnership with Criteo
David Jones launched its stand alone retail media department, David Jones Amplify, in August last year.
by Amy Shapiro – Mar 27, 2024
Justin Hind's Reunion Agency launches first work for Rest Super
Reunion Agency, launched in June 2023, is co-led by Hind and Stephen Knowles.
by Amy Shapiro – Mar 26, 2024
SBS, Jack Nimble debut 'Alone Cologne' for Alone Australia Season 2
Notes of "smoked fish skin, unwashed skin, and greasy hair."
by Amy Shapiro – Mar 26, 2024
Matt Gudge appointed CMO at Dan Stinton's Healthengine
Stinton, to whom Gudge will report, said the hire "reflects our commitment to investing in both talent and technology to improve access to healthcare for Australians."
by Brittney Rigby – Mar 21, 2024
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