Latest stories
Nevam unveils real-time command centre to help CMOs navigate AI blind spots
Brittany Fox has launched the platform to give marketing, product, and growth teams a live map of the customer journey across digital touchpoints.
by Frances Sheen – Sep 25, 2025
Global marketing expert Neil Patel warns marketers to adapt now or be left behind
The global marketing expert will share his views in his keynote speech during SXSW Sydney, 2025.
by Frances Sheen – Sep 24, 2025
oOh!media launches summer strategy with Bundaberg, Qantas and Westpac insights
Jodie Teaken: 'The best thing you can do is be where your audience is, let audiences tell you where they're going to be.'
by Alisha Buaya – Sep 9, 2025
The Growth Distillery and Pureprofile reveal five travel booking intent signals
Jessica Folkard: 'Marketers should focus on identifying and targeting confident consumers who move decisively through the purchase journey.'
by Alisha Buaya – Sep 9, 2025
Why cultural fluency is the superpower marketers need to win attention
Colleen Ryan: 'To become culturally fluent, you have to be constantly observing how that process is influencing how the trends are likely to turn up locally.'
by Alisha Buaya – Sep 3, 2025
Who do you believe? News publishing outperforms social media in reach and trust
Vanessa Lyons: 'This latest audience data underscores the legitimate, addressable reach news publishing offers advertisers, along with a wealth of brand and content options to connect with consumers.'
by Alisha Buaya – Aug 18, 2025
MiQ and Lifesight partner on location data for Sigma Platform
Fiona Roberts: 'With this integration, we’re unlocking deeper visibility into both browsing and buying behaviours, enabling more precise and actionable insights for brands.'
by Alisha Buaya – Aug 13, 2025
NP Digital finds majority of marketers see traffic gains from Google AI Search
Guy Jarvie: 'AI Overviews and generative search are already influencing user behaviour locally.'
by Alisha Buaya – Aug 13, 2025
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