Brands
Latest stories
Self-improvement and sustainability are Gen Z’s top focuses in 2024, Meta reveals
The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.
by Alisha Buaya – Feb 9, 2024
Initiative secures Crown Resorts media account, ending 30 year partnership with Carat
Melissa Fein: "It feels like we have all the makings for a powerful partnership."
by Mediaweek Admin – Feb 7, 2024
Smirnoff taps into Taylor Swift’s popularity with ‘Lavender Era’ beverage
"When we saw the line-up of incredible musicians and artists making their way to Aussie stages this year, we knew we had to get ready for it.”
by Mediaweek Admin – Feb 7, 2024
For real life! Bunnings rebrands to Hammerbarn in Bluey takeover
Kate O'Connor: "We got to the point where the scale really exceeded our wildest expectations."
by Tess Connery – Feb 7, 2024
Special and Pepsi Max poke fun at Coke in new 'Tastes OK' campaign
"This latest campaign helps us reinforce our position as a challenger brand."
by Mediaweek Admin – Feb 5, 2024
Electric car giant BYD appoints Yango to drive brand growth through media
Yango will be tasked with media strategy, media planning and media buying for the EV giant.
by Danielle Long – Feb 5, 2024
The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl
Kate O'Loughlin: "There is no subject too young, too silly, or too pop for brands to galvanise."
by Alisha Buaya – Feb 2, 2024
R/GA retains Toyota account following competitive pitch
“The automotive industry is at the cusp of a remarkable transformation."
by Mediaweek Admin – Feb 2, 2024
LEGO AUNZ names Justine McKenny as new senior director, head of marketing
McKenny replaces Angie Tutt who was senior director, head of marketing at the Lego Group for six years.
by Mediaweek Admin – Feb 1, 2024
Milo teams up with Football Australia as official partner of MiniRoos
"This exciting new partnership brings together two of Australia’s most-loved brands."
by Mediaweek Admin – Feb 1, 2024
Canteen Australia partners with whiteGREY, appoints Janelle Cook executive director to revamp brand
The brand revival precedes the 30th anniversary of National Bandanna Day, a milestone event that has raised over $35M for young Australians with cancer.
by Mediaweek Admin – Jan 31, 2024
Modibodi taps Bread Agency as global social media partner
Kerry Cusack: “Social media plays a key role in telling our story."
by Mediaweek Admin – Jan 31, 2024
Retailer Outdoor Supacentre pays $300k penalty for spam breaches for 80,000 texts
4WD Supacentre joins list of other spam infringers including Kmart, DoorDash, Ticketek and Uber
by Mediaweek Admin – Jan 31, 2024
KFC, Nestle and Stan return as sponsors for season 11 of Married At First Sight while HBF, Cocobella, and Chery get on board
MAFS season 11 premiered to a national audience of 1,252,000 and a BVOD audience of 189,000.
by Mediaweek Admin – Jan 30, 2024
Carnival unveils '100% Holiday' campaign via Today the Brave amidst rising competition in the cruising industry
The move comes shortly after P&O Cruises launched its first brand platform in 10 years with Supermassive.
by Mediaweek Admin – Jan 30, 2024
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