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Fortress Australia appoints CMO to capitalise on meteoric growth in gaming market
Australia's video gaming industry reached $4.2 billion in 2022 up from $2.67 billion the previous year.
by Amy Shapiro – Jan 30, 2024
Apple pushes brand films in APAC as it seeks to overcome falling smartphone sales
The films are part of a strategy to engage audiences with the brand as smartphone sales decline globally
by Danielle Long – Jan 30, 2024
Victoria Bitter launches its first major campaign via The Monkeys, 'Means More'
"Showing that a hard earned thirst doesn’t just take brawn, it also takes skill."
by Mediaweek Admin – Jan 30, 2024
Meerkats team with property expert Andrew Winter in Compare the Market campaign, via in-house agency
The campaign comes via Compare the Market's in-house agency, lead by CMO Andrew Holt.
by Mediaweek Admin – Jan 29, 2024
BIG4 expands 'GO BIG' platform via Pangea with top tips for an authentic Aussie holiday park experience
"The natural next step was to continue that GO BIG feeling beyond the booking moment."
by Mediaweek Admin – Jan 25, 2024
Leukaemia Foundation tackles lagging interest in World's Greatest Shave with brand overhaul
Adam Wise: “There's a lot of emotion built into the campaign."
by Amy Shapiro – Jan 25, 2024
IAG CCMO restructures for transformation, creates performance marketing and measurement division
Michelle Klein told Mediaweek the changes aim to "reinvigorate the customer experience"
by Danielle Long – Jan 24, 2024
Google Pixel joins forces with 72andSunny as official Smartphone and Camera partner for Australian Open
The campaign follows the launch of the Google Pixel 8 Pro in October 2023.
by Mediaweek Admin – Jan 24, 2024
Unilever opts for simplicity to elevate Weis brand following Emotive appointment
“We're hoping to build that strong emotional connection with the brand again.”
by Amy Shapiro – Jan 24, 2024
PUMA enlists Aussie sports stars in latest pack campaign via Bursty and Havas
"Some of the region’s most dynamic and engaging athletes both on and off the pitch."
by Mediaweek Admin – Jan 23, 2024
Specsavers debuts 'Should've Gone to Specsavers' ad contest winner at Flickerfest
The ad premiered at the 33rd Flickerfest 2024 Short Film Festival in Bondi.
by Mediaweek Admin – Jan 22, 2024
Alibaba, Alphabet and Meta forecast to attract 51.9% of global ad spend in 2024, WARC reports
Global advertising spending is expected to top $1 trillion for the first time.
by Mediaweek Admin – Jan 18, 2024
Woolworths crowned Australia's biggest brand, as Qantas takes a big reputation hit
The most valuable broadcaster was the Nine Network
by Tess Connery – Jan 17, 2024
Nike, Smiths and Netflix named as finalists for the inaugural TikTok Australia advertising awards
The event will highlight the Australian agencies and brands that have delivered impactful and entertaining campaigns to the platform
by Mediaweek Admin – Jan 17, 2024
Tinder taps into Boomtown audience insights for its Big Rainbow Project media campaign
The nationwide campaign asked Australians to vote for which regional town its “Big Rainbow” installation should live in.
by Mediaweek Admin – Jan 15, 2024
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