Brands
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Molasses develops brand strategy and new positioning for eco-conscious wine brand, Solara
The agency developed the 'Life with Fizz' positioning, recognising the passion for a modern, everyday celebration.
by Mediaweek Admin – Feb 15, 2024
BMF and Tourism Tasmania showcase the state's creative side with the launch of TasmanAi
The image generator turns people's prompts into original art made by local Tasmanians without using AI.
by Mediaweek Admin – Feb 15, 2024
Nina Christian: Creating an elegant personal brand, the butterfly way
They key to attracting (and keeping) attention as a personal brand
by Mediaweek Admin – Feb 15, 2024
"From one icon to another, welcome to Australia": Vegemite welcomes Taylor Swift with a cheeky billboard
The billboard was a collaborative effort from Bega, Thinkerbell, and Starcom.
by Mediaweek Admin – Feb 15, 2024
Brands that want to change behaviour need to change beliefs. Here’s how.
"The best path to the behavioural changes that brands want is to think about the belief changes that are required"
by Mediaweek Admin – Feb 14, 2024
Hawkes Brewing takes larrikin spirit online with new e-commerce site by Wonderful
Matt Barbelli: "We aimed to create a digital experience that resonates with their audience."
by Mediaweek Admin – Feb 14, 2024
SeenThis adds IAS measurement in its platform
Marketers using the platform will be able to add IAS in the platform to measure video metrics of a campaign and its video creatives.
by Mediaweek Admin – Feb 14, 2024
Kate O'Loughlin: The Carnival World Cruise: brand titanic… or life raft?
This month I’ve been obsessed with the Royal Caribbean Ultimate World Cruise content circulating my social media feed...
by Alisha Buaya, Tess Connery and Amy Shapiro – Feb 14, 2024
How Visa is helping athletes become creators to leverage its brand in 2024
"Alongside music entertainers and cultural trailblazers, athletes drive the creator economy."
by Amy Shapiro – Feb 13, 2024
Are you ready for it? Mediaweek takes a look at the brands jumping on the Taylor Swift bandwagon
Taylor Swift begins the Australian leg of her Eras Tour on Friday, September 16, in Melbourne.
by Alisha Buaya – Feb 13, 2024
Expedia inks advertising deal with Netflix as first global ad partner
The deal includes the US, Canada, Mexico, UK, France, Germany, Australia and Brazil.
by Mediaweek Admin – Feb 12, 2024
Paralympics Australia unveils 'Imagine What We Can Do' campaign via Publicis Worldwide
"We’re aiming to engage sports organisations, coaches, businesses and all levels of government to make the change needed."
by Mediaweek Admin – Feb 9, 2024
Martin Scorsese makes Super Bowl debut directing 'Hello Down There' campaign for Squarespace
"Let's do something out of this world."
by Mediaweek Admin – Feb 9, 2024
Monash University renews partnership with VML, expands services under WPP team impact model
"We refuse to settle for the status quo."
by Mediaweek Admin – Feb 9, 2024
Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC
Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.
by Mediaweek Admin – Feb 9, 2024
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