Brands
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Milo teams up with Football Australia as official partner of MiniRoos
"This exciting new partnership brings together two of Australia’s most-loved brands."
by Mediaweek Admin – Feb 1, 2024
Canteen Australia partners with whiteGREY, appoints Janelle Cook executive director to revamp brand
The brand revival precedes the 30th anniversary of National Bandanna Day, a milestone event that has raised over $35M for young Australians with cancer.
by Mediaweek Admin – Jan 31, 2024
Modibodi taps Bread Agency as global social media partner
Kerry Cusack: “Social media plays a key role in telling our story."
by Mediaweek Admin – Jan 31, 2024
Retailer Outdoor Supacentre pays $300k penalty for spam breaches for 80,000 texts
4WD Supacentre joins list of other spam infringers including Kmart, DoorDash, Ticketek and Uber
by Mediaweek Admin – Jan 31, 2024
KFC, Nestle and Stan return as sponsors for season 11 of Married At First Sight while HBF, Cocobella, and Chery get on board
MAFS season 11 premiered to a national audience of 1,252,000 and a BVOD audience of 189,000.
by Mediaweek Admin – Jan 30, 2024
Carnival unveils '100% Holiday' campaign via Today the Brave amidst rising competition in the cruising industry
The move comes shortly after P&O Cruises launched its first brand platform in 10 years with Supermassive.
by Mediaweek Admin – Jan 30, 2024
Fortress Australia appoints CMO to capitalise on meteoric growth in gaming market
Australia's video gaming industry reached $4.2 billion in 2022 up from $2.67 billion the previous year.
by Amy Shapiro – Jan 30, 2024
Apple pushes brand films in APAC as it seeks to overcome falling smartphone sales
The films are part of a strategy to engage audiences with the brand as smartphone sales decline globally
by Danielle Long – Jan 30, 2024
Victoria Bitter launches its first major campaign via The Monkeys, 'Means More'
"Showing that a hard earned thirst doesn’t just take brawn, it also takes skill."
by Mediaweek Admin – Jan 30, 2024
Meerkats team with property expert Andrew Winter in Compare the Market campaign, via in-house agency
The campaign comes via Compare the Market's in-house agency, lead by CMO Andrew Holt.
by Mediaweek Admin – Jan 29, 2024
BIG4 expands 'GO BIG' platform via Pangea with top tips for an authentic Aussie holiday park experience
"The natural next step was to continue that GO BIG feeling beyond the booking moment."
by Mediaweek Admin – Jan 25, 2024
Leukaemia Foundation tackles lagging interest in World's Greatest Shave with brand overhaul
Adam Wise: “There's a lot of emotion built into the campaign."
by Amy Shapiro – Jan 25, 2024
IAG CCMO restructures for transformation, creates performance marketing and measurement division
Michelle Klein told Mediaweek the changes aim to "reinvigorate the customer experience"
by Danielle Long – Jan 24, 2024
Google Pixel joins forces with 72andSunny as official Smartphone and Camera partner for Australian Open
The campaign follows the launch of the Google Pixel 8 Pro in October 2023.
by Mediaweek Admin – Jan 24, 2024
Unilever opts for simplicity to elevate Weis brand following Emotive appointment
“We're hoping to build that strong emotional connection with the brand again.”
by Amy Shapiro – Jan 24, 2024
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