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Sportsbet, Maccas, Sony, Jim Beam: Foxtel Media unveils new and returning sponsors for 2024 AFL season
Three new sponsors - GMHBA, Tradie Beer and Jim Beam - have also joined the lineup.
by Jasper Baumann – Mar 21, 2024
oOh!Media and Nine Perth among returning sponsors for 2024 Oasis Ball
The Oasis Committee hopes to raise $150,000 for The Salvation Army and Oasis House.
by Jasper Baumann – Mar 21, 2024
Aussies compromising values, brand loyalty amid cost of living pressures: M&C Saatchi
There has also been a "massive dip" in buying homegrown brands.
by Alisha Buaya – Mar 21, 2024
How the World Cup gave women's sport a 'commercial seat at the table'
"The Women's A-League has had a really direct uplift with double memberships being bought across some clubs to Sydney FC having close to an eightfold increase in memberships."
by Jasper Baumann – Mar 21, 2024
Matt Gudge appointed CMO at Dan Stinton's Healthengine
Stinton, to whom Gudge will report, said the hire "reflects our commitment to investing in both talent and technology to improve access to healthcare for Australians."
by Brittney Rigby – Mar 21, 2024
Angel City FC is growing women's sport through its brand-building
"Our investors, including Natalie [Portman], don't get anything special ... they all have to buy tickets for our games, they need to support women's sports."
by Jasper Baumann – Mar 20, 2024
'They’ve already got some brand recognition': Branding the Tasmania Devils AFL team
Nathan Birch: "Tasmania Devils vs Tasmanian Devils – I’m sure the lawyers at Warner will keep a close eye on that.”
by Tess Connery – Mar 19, 2024
Supermassive snares Zambrero's creative account
Supermassive was successful in the Mexican restaurant chain's competitive pitch, Mediaweek can reveal.
by Brittney Rigby – Mar 18, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
CommBank heroes home-lenders in latest campaign
Jo Boundy: "We’ve been able to truly hero some of our amazing real-life home lenders and the wonderful support they provide."
by Amy Shapiro – Mar 15, 2024
Thinkerbell unveils Guinness countdown for St Patrick's Day
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
by Amy Shapiro – Mar 15, 2024
Leo Burnett, Herd MSL unveil 'Keep Walking Proudly' short for Johnnie Walker
Melissa Barry: "A chance to celebrate the trailblazers who paved the way for others."
by Amy Shapiro – Mar 14, 2024
Sportsbet, McDonald’s, CBUS, KIA: Foxtel Media unveils new and returning sponsors for 2024 NRL season
The sponsorship announcement follows Round One at Allegiant Stadium in Las Vegas.
by Alisha Buaya – Mar 14, 2024
Avid Collective and Brand Metrics partner on native content campaign insights
Avid will measure the impact of brand awareness, brand consideration, brand preference, and action intent.
by Alisha Buaya – Mar 13, 2024
The Hallway launches world-first 'Cardboard Cake' for Coeliac-approved bakery
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
by Amy Shapiro – Mar 13, 2024
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