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On the ground at Gather Round: Macca's, Telstra, and Toyota's activations
Adelaide's Rundle Mall shopping strip - which experienced a 16% surge in foot traffic during last year's inaugural Gather Round - is also home to brand activations.
by Brittney Rigby – Apr 5, 2024
Coke Studio launches in AUNZ with Tones and I
Kate Miller: "This collision between Tones And I, Young Franco and CHAII is just the first Coke Studio collaboration."
by Amy Shapiro – Apr 5, 2024
DDB Sydney brings back world's oldest burger chant for Big Mac
Samantha McLeod: "It’s McDonald’s ‘feel good marketing’ at its best."
by Amy Shapiro – Apr 4, 2024
DDB Melbourne shares trade secrets for 100-year-old paint brand Berger
The black and white film doesn't show paint colours at all.
by Amy Shapiro – Apr 4, 2024
As creatives swoon over British Airways work, is there an Aussie equivalent?
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
by Amy Shapiro – Apr 4, 2024
Daniel Kahneman changed how we think about human nature – the psychologist remembered by a former student
"One way Danny stood apart from other researchers is that his work was driven by a desire not merely to contribute to a research field, but to create new fields."
by Mediaweek Admin – Apr 4, 2024
Tracksuit boosts marketing team with Christine Rodrigues and Sam Sherson
The appointments follow Tracksuit's $20.5m Series A funding round in February.
by Alisha Buaya – Apr 3, 2024
Catalano: View will bring finance propositions to market as Domain 'stagnates'
Catalano: "Domain’s audience has stagnated and we’re seeing some agents downgrading or dropping them."
by Amy Shapiro – Apr 3, 2024
DDB and VW launch RooBadge, designed to save kangaroos and cars
The idea came after the team experienced kangaroo hazards firsthand on film sets.
by Amy Shapiro – Mar 28, 2024
David Jones forges retail media partnership with Criteo
David Jones launched its stand alone retail media department, David Jones Amplify, in August last year.
by Amy Shapiro – Mar 27, 2024
Julia Edwards and Shalyce McLean join Uber's advertising division
The appointments come after Mediaweek revealed Nicole Bardsley was Uber's new head of marketing.
by Alisha Buaya – Mar 26, 2024
Justin Hind's Reunion Agency launches first work for Rest Super
Reunion Agency, launched in June 2023, is co-led by Hind and Stephen Knowles.
by Amy Shapiro – Mar 26, 2024
SBS, Jack Nimble debut 'Alone Cologne' for Alone Australia Season 2
Notes of "smoked fish skin, unwashed skin, and greasy hair."
by Amy Shapiro – Mar 26, 2024
Australian Grand Prix and Ten on ambitions for creating the 'biggest event in Australia'
Speaking to Mediaweek, Darien Misko hoped a record-breaking 450,000 fans would pass through Albert Park's gates. He got 452,052. He's aiming to beat Silverstone's 480,000.
by Brittney Rigby – Mar 25, 2024
Cadbury expands Accessible Easter Egg Hunt with NextSense and FutureLabs
Chris Rehn: "It’s important we continue talking about how to make Australia a more inclusive society."
by Amy Shapiro – Mar 25, 2024
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