Brands
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CommBank heroes home-lenders in latest campaign
Jo Boundy: "We’ve been able to truly hero some of our amazing real-life home lenders and the wonderful support they provide."
by Amy Shapiro – Mar 15, 2024
Thinkerbell unveils Guinness countdown for St Patrick's Day
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
by Amy Shapiro – Mar 15, 2024
Leo Burnett, Herd MSL unveil 'Keep Walking Proudly' short for Johnnie Walker
Melissa Barry: "A chance to celebrate the trailblazers who paved the way for others."
by Amy Shapiro – Mar 14, 2024
Sportsbet, McDonald’s, CBUS, KIA: Foxtel Media unveils new and returning sponsors for 2024 NRL season
The sponsorship announcement follows Round One at Allegiant Stadium in Las Vegas.
by Alisha Buaya – Mar 14, 2024
Avid Collective and Brand Metrics partner on native content campaign insights
Avid will measure the impact of brand awareness, brand consideration, brand preference, and action intent.
by Alisha Buaya – Mar 13, 2024
The Hallway launches world-first 'Cardboard Cake' for Coeliac-approved bakery
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
by Amy Shapiro – Mar 13, 2024
SXSW Austin 2024: Mastercard spends 70% of marketing budget on experiences because 'your product and service is completely incidental'
"You appeal to consumers, to their needs, to their interests, and to their passions, your product and service is completely incidental to what the consumer should be desiring.”
by Trent Thomas – Mar 13, 2024
Westfield extends collaboration with The Walt Disney Company
The brands first came together to celebrate Disney’s 100th anniversary last year.
by Alisha Buaya – Mar 13, 2024
Kim Kardashian's sci-fi Skims ad debuts at the Oscars
Set in the fictitious Skims outer-space test lab, the film is a panoramic shot across a series of video monitors, where the business mogul herself assumes the role of her 'Klones'.
by Amy Shapiro – Mar 12, 2024
PepsiCo appoints Special PR for Pepsi, Red Rock Deli, and Smith’s
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
by Amy Shapiro – Mar 12, 2024
82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Amy Shapiro – Mar 12, 2024
SXSW Austin 2024: Delta, eos, and Pfizer CMOs on 'aggressively' embracing AI
“'I’m pushing AI aggressively inside of the walls of Pfizer.”
by Trent Thomas – Mar 12, 2024
Macca’s launches footy campaign via DDB Sydney
Amanda Nakad: “We know how much our customers love footy."
by Mediaweek Admin – Mar 11, 2024
NRMA Insurance appoints Accenture Song to transform CX
David Droga: "We want the relationship to be a lighthouse for the type of work that Song does around the world."
by Mediaweek Admin – Mar 11, 2024
Zitcha launches Europe operations led by Darren Jacobs and Dan Sands
The platform works with retailers in seven countries, including Australia's Coles Group, NZ's The Warehouse Group, and Canada's Peavey Mart.
by Mediaweek Admin – Mar 11, 2024
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