Brands
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The Benevolent Society launches second work with Jack Nimble
"Charity content can drift into the depressing and spend too much time on the problem."
by Amy Shapiro – May 29, 2024
Sircel appoints Keep Left as strategic comms partner
Laura Agricola: "The e-waste space is coming sharp into focus as one of the major environmental issues of our time."
by Amy Shapiro – May 28, 2024
Tinder launches 'Share My Date' with local influencers via Akcelo and Amplify
Kristen Hardeman: "Discussing plans with friends and family is a time-honoured dating ritual."
by Amy Shapiro – May 28, 2024
BMF spearheads national ‘Consent Can’t Wait' campaign for DSS
Aventi: "As long as we continue to hold our questions about consent silent – as long as we don’t know the answers – the next generation will too."
by Amy Shapiro – May 27, 2024
HER Board launches to combat domestic violence via VML Perth
“HER Board was created for women to start to give them power back, and break the victim-and-saviour approach to family and domestic violence funding."
by Amy Shapiro – May 27, 2024
Sydney Water launches 'Toilet Blockers Anonymous' via It's Friday
"It’s not often you get to communicate a message that’s serious but also so awkward, it’s tailor-made for comedy."
by Amy Shapiro – May 27, 2024
Thinkerbell revamps Dan Murphy's brand platform with first work since 2022
The new platform is likely to be Thinkerbell's last work for the brand - the account is up for pitch and Thinkerbell has declined to participate.
by Amy Shapiro – May 27, 2024
Ad Standards reports 45% surge in complaints, received 'nearly 300' in December
"The top five most complained-about ads in 2023 drew over 800 complaints collectively."
by Amy Shapiro – May 27, 2024
Dettol crowned 'most trusted' brand, Bunnings 'most iconic'
"The people who were surveyed nominated these brands, unprompted."
by Amy Shapiro – May 27, 2024
TRA study reveals how brands can foster effective connections
Only 2% of Australians spontaneously mentioned personalisation as something that makes them feel connected to brands.
by Alisha Buaya – May 23, 2024
Cleanaway taps alt/shift/ for ‘A Throwaway Decision’ safety campaign
45% of Australians don’t know where to go to dispose of batteries, according to Cleanaway's Recycling Behaviours report.
by Amy Shapiro – May 23, 2024
Dometic hands PR to M&C Saatchi Sport & Entertainment
The agency will look after Dometic’s consumer comms across key markets including Australia, United States, and Germany.
by Amy Shapiro – May 23, 2024
'Things just got feisty' at Macca's in campaign via DDB Sydney and Shift 20
Lancy Huynh: "We know spice lovers come from a range of different backgrounds, so it was important that we reflected that in our campaign creative."
by Amy Shapiro – May 22, 2024
National Breast Cancer Foundation unveils brand strategy via FutureBrand
The work for NBCF comes as a pro bono commitment from FutureBrand Australia.
by Amy Shapiro – May 22, 2024
WPP and INVNT partner with SXSW Sydney 2024
"This year at SXSW Sydney, we challenge brands, partners, and attendees to ask themselves - what does innovation truly mean?"
by Alisha Buaya – May 22, 2024
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