Brands
Latest stories
ALDI launches 'ALDIcore' campaign with Ogilvy PR, BMF, and Zenith
Jenny Melhuish: "At its core this campaign celebrates the delight and diversity in our community."
by Amy Shapiro – Jul 2, 2024
Mango Communications wins made by Fressko
Age Conte: "We’ve had our eye on the Mango team for several years."
by Amy Shapiro – Jul 2, 2024
Emotive launches campaign for Google starring Aussie icon Sharon Strzelecki
Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
by Amy Shapiro – Jul 2, 2024
BMF wins Endeavour Group creative pitch
BMF takes over BWS as of July 1 and Dan Murphy’s from October. M&C Saatchi and Thinkerbell are the incumbents.
by Amy Shapiro – Jul 1, 2024
TBWA\Sydney launches latest work for mycar Tyre & Auto, 'Get the care you deserve'
Simon Hayes: "We’re proud to say it doesn’t get much more retail than this."
by Amy Shapiro – Jul 1, 2024
Dove recreates 2004 'for Real Beauty' campaign in pledge against AI
“Dove has always stood for real beauty, and our commitment to never using AI in our ads underscores our dedication to authenticity."
by Amy Shapiro – Jun 28, 2024
Mad Mex and Liquid Death bring back the 1kg Big Burrito via Connecting Plots
Customers taking on the Big Burrito combo challenge can enter to win a grand prize: a burial plot in a cemetery.
by Amy Shapiro – Jun 27, 2024
CommBank makes Kantar BrandZ Top 100 Most Valuable Global Brands 2024
The bank was the only Aussie brand listed, ranking #82 overall and #14 out of 20 in the financial services category.
by Amy Shapiro – Jun 27, 2024
Airtasker is 'taking a step forward' as other businesses 'take a step back'
"It really is a brand where if you realise you're bathroom is messy, or when you need a repair to your roof, or if you've got a drone stuck in a tree, then we want Airtasker top of mind."
by Jasper Baumann – Jun 27, 2024
Coles launches budget-friendly 'Simply' range via the thrills
Kate Richardson: "The cost-of-living crisis has impacted households across Australia, so we wanted to bring some positivity back to the weekly grocery shopping experience."
by Amy Shapiro – Jun 27, 2024
Houston Group unveils brand refresh for PCYC NSW, ‘Belong somewhere life changing’
Stuart O’Brien: "The ability to contemporise such a significant community brand is a really important opportunity."
by Amy Shapiro – Jun 26, 2024
Cadbury celebrates sporting volunteers with Gen AI campaign via Ogilvy
Hilary Badger: "The interesting paradox here is this great array of tech used to honour something very humble.”
by Amy Shapiro – Jun 25, 2024
Tapping into the passion of music fans across all of Vinyl Group's brands
"Each of our brands services a different part of the industry."
by Tess Connery – Jun 24, 2024
Cuddly Fabric Softener launches Love that Lingers campaign with VML
"Cuddly as a brand was a little disconnected from modern audiences."
by Alisha Buaya – Jun 20, 2024
Tourism Tasmania and Josh Thomas entice Aussies with Odd Jobs via HAVAS Red and Starcom
Applications are open to be a wombat walker, oyster organiser, sauna stoker, wine whisperer, paranormal investigator, cave conductor, or star seeker.
by Alisha Buaya – Jun 18, 2024
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