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Honda overhauls agency model, appointing H+Co and creating in-house agency
As a result of the shake up, spearheaded by new head of marketing Terri Golder, incumbents Zenith, Leo Burnett, Wavemaker, and TRP lose the account.
by Brittney Rigby – May 22, 2024
History Will Be Kind wins Koskela pitch
Corinna Fawls: "Koskela is a true leader in circular innovation and creativity, changing the way we create and consume to lighten the load on our planet."
by Amy Shapiro – May 21, 2024
TAC and Clems launch ‘Driving tired? Wake up to yourself’ awareness campaign
Mike Ronkoske: "Now there’s a BAC for sleep – less than 5 hours sleep could kill you. It’s a rule to live by."
by Amy Shapiro – May 21, 2024
Thinkerbell and Lion launch 'Lovely Day For a Guinness' for Aussie winter
Paul Swann: "We sought to capture the smooth characteristics of a Guinness on a winter's day."
by Amy Shapiro – May 20, 2024
oOh!media names winner of inaugural Indigenous Business Grant
The Unexpected Guest was one of 63 submissions received from a wide range of Indigenous companies.
by Alisha Buaya – May 20, 2024
GIO and Ogilvy launch brand platform, Protect Precious
Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."
by Amy Shapiro – May 17, 2024
Pregnancy, cockatoo gun violence, more girl maths: Ad Standards May rulings
ME Bank’s girl maths ad, City Fertility Centre's radio ad, and Metroll Darwin all faced the gavel.
by Amy Shapiro – May 17, 2024
Rest Super edits scream in ad as Gruen calls it 'a hot mess'
Rest confirmed the edit to Mediaweek, while Todd Sampson said "the scream is the best part ... the strategy makes absolutely no sense."
by Amy Shapiro – May 17, 2024
Apparent releases first work for Flight Centre's Corporate Traveller
"It was clear to us that Apparent had deep expertise in B2B and really understood our complex audience segmentation and associated business challenges."
by Amy Shapiro – May 16, 2024
Brands and agencies unite for better disability representation in marketing
Among the attendees were Nine, Big W, ABC, Bupa, Telstra, Thinkerbell, BMF, and M&C Saatchi.
by Alisha Buaya – May 16, 2024
Thinkerbell launches candles that smell like BINGE Originals
"Candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun."
by Amy Shapiro – May 16, 2024
Pizza Hut hit with $2.5 spam fine from ACMA
The restaurant chain sent over 10 million marketing messages in breach of Australian spam laws across a four-month period.
by Amy Shapiro – May 16, 2024
SBS focuses on starting life in a new country in Australia Explained marketing campaign
“The creative empowers and celebrates diverse migrant and refugee experiences."
by Tess Connery – May 16, 2024
Patties launches 'Blame it on the Menu' via TBWA\Melbourne and United
"There is a stereotype that if you eat frozen meals, you’re lazy or a loner. In reality, you’re anything but."
by Amy Shapiro – May 15, 2024
Netball WA appoints 303 MullenLowe
"What started out as a conversation regarding a refreshed commercial and consumer strategy quickly turned into the desire to redefine a broader strategy."
by Amy Shapiro – May 15, 2024
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