Brands
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Daniel Ricciardo takes over Dan Murphy's in Emotive campaign for DR3 wines
"I don't know what was cooler, seeing the wine on the shelf or seeing my face all over the store front!"
by Amy Shapiro – Jul 11, 2024
Ubank unveils 'Cheap Ad, for a Great Rate' campaign via in-house studio
"The contrast of a market leading rate in poorly scribbled crayon really works to focus on what matters most to our customers."
by Amy Shapiro – Jul 11, 2024
Allianz and Eleven launch 'Go Australiaahhh' in-stadium to inspire young Aussie athletes
"We’re proud to use this moment to cheer on the next generation of elite athletes and local sporting legends."
by Amy Shapiro – Jul 11, 2024
Tourism Tasmania creative account up for pitch
The incumbent is BMF, which won the creative account in 2019.
by Amy Shapiro – Jul 10, 2024
Aussie Paralympian Col Pearse fronts Woolworths' 'Fresh Fuels the Best in All' via M&C Saatchi
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
by Amy Shapiro – Jul 10, 2024
Social connection the main motivation for sports fans under the age of 40: The Growth Distillery
Almost 60% of younger fans have a strong affinity for brands that support their favourite team or sport.
by Alisha Buaya – Jul 10, 2024
Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game
“Lynx has always been about empowering guys, and that means evolving alongside them."
by Amy Shapiro – Jul 10, 2024
AAMI launches 'Athletes in the Making' via Ogilvy
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
by Amy Shapiro – Jul 10, 2024
Tourism Australia appoints Accenture Song, The Monkeys and Droga5 to its creative and digital services
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
by Amy Shapiro – Jul 9, 2024
The General Store wins Chupa Chups creative account
"To work on an iconic brand whose purpose is all about fun is literally going to be a joy."
by Amy Shapiro – Jul 8, 2024
The Monkeys launches 'Sport can change your life' for rebel
"We’ve loved unearthing the best sports stories Australia has never heard of.”
by Amy Shapiro – Jul 8, 2024
Colgate launches 'Game Face' campaign for footy season via VML and Wavemaker
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
by Amy Shapiro – Jul 5, 2024
Tesla comes out on top in list of Australia's 10 favourite brands
Matt Morgan: "Consumers reward brands that consistently fulfil their promises across every interaction with unwavering trust and loyalty."
by Amy Shapiro – Jul 4, 2024
Repco launches new platform via Thinkerbell, 'Gets You Goin'
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it means to be a car lover."
by Amy Shapiro – Jul 4, 2024
McDonald's marketing director Samantha McLeod exits the business
McLeod joined McDonald's in September 2023.
by Amy Shapiro – Jul 3, 2024
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