Brands
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Coles launches budget-friendly 'Simply' range via the thrills
Kate Richardson: "The cost-of-living crisis has impacted households across Australia, so we wanted to bring some positivity back to the weekly grocery shopping experience."
by Amy Shapiro – Jun 27, 2024
Houston Group unveils brand refresh for PCYC NSW, ‘Belong somewhere life changing’
Stuart O’Brien: "The ability to contemporise such a significant community brand is a really important opportunity."
by Amy Shapiro – Jun 26, 2024
Cadbury celebrates sporting volunteers with Gen AI campaign via Ogilvy
Hilary Badger: "The interesting paradox here is this great array of tech used to honour something very humble.”
by Amy Shapiro – Jun 25, 2024
Tapping into the passion of music fans across all of Vinyl Group's brands
"Each of our brands services a different part of the industry."
by Tess Connery – Jun 24, 2024
Cuddly Fabric Softener launches Love that Lingers campaign with VML
"Cuddly as a brand was a little disconnected from modern audiences."
by Alisha Buaya – Jun 20, 2024
Tourism Tasmania and Josh Thomas entice Aussies with Odd Jobs via HAVAS Red and Starcom
Applications are open to be a wombat walker, oyster organiser, sauna stoker, wine whisperer, paranormal investigator, cave conductor, or star seeker.
by Alisha Buaya – Jun 18, 2024
Exclusive: Mango Melbourne invites you to 'Hex Your Ex' for Vodka Cruiser
James Cowie told Mediaweek: "All hexes and accompanying four-packs claimed within 24 hours of the giveaway’s launch."
by Amy Shapiro – Jun 14, 2024
Mitsubishi Motors puts creative account up for pitch
The incumbent, Richards Rose, has held the creative account since 2016.
by Amy Shapiro – Jun 13, 2024
Bega hands Dairy Farmers creative account to The Royals
The account went up for pitch in March after the former agency of record, M&C Saatchi, and the FMCG giant parted ways.
by Amy Shapiro – Jun 13, 2024
Lynx appoints Hello as creative agency of record
The independent integrated agency will lead creative and activations in partnership with Mindshare and Forward PR.
by Alisha Buaya – Jun 13, 2024
Emotive activates The HOKA FlyLab for Global Running Day
Rebecca Gelao: "This activation really captured the Sydney running community’s imagination."
by Amy Shapiro – Jun 12, 2024
The Hallway launches latest work for GWM, 'Out there awaits'
Simon Lee: "There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives."
by Amy Shapiro – Jun 12, 2024
Hipages overhauls brand via FutureBrand Australia
Nick Ellery: "Our business transformation was the catalyst for evolving the hipages brand."
by Amy Shapiro – Jun 12, 2024
Ancestry launches inaugural campaign with State of Origin
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
by Alisha Buaya – Jun 12, 2024
Equip Super launches 'Don't be Shy' retirement campaign via cummins&partners
Sean Cummins: "I know personally that you don't want to feel silly and timid about the issue."
by Amy Shapiro – Jun 11, 2024
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