Brands
Latest stories
James Magnussen fronts Pilot's 'Go hard, come second' sexual performance campaign
Ahead of the Olympics, Pilot is cheekily suggesting that, sometimes, coming second is best.
by Amy Shapiro – Jul 25, 2024
Cover-More refreshes brand with Principals, Howatson+Company
Chris Noble: "For us, it’s about showcasing the essence of travel as a joyful, inspiring and inclusive experience."
by Amy Shapiro – Jul 25, 2024
La Famiglia unveils 'To Die For' platform and vampire mascot via Connecting Plots
"He’s a playful representation of just how irresistible the allure of our product is and a unique new angle for La Famiglia that is distinctly, un-Italian."
by Amy Shapiro – Jul 24, 2024
Breville debuts Oracle Jet with 'Unlock the Pro Within' via The Cowboys
Jarrad Collings: "We aimed to capture effortless mastery."
by Amy Shapiro – Jul 24, 2024
Hoka launches 'Birds Eye' in ANZ via Anomaly
Molly Rugg: "This story of joyful flight is a testament to the power of community and movement."
by Amy Shapiro – Jul 23, 2024
Bega rebrands as 'Toastie Town' for 125th birthday with Thinkerbell
"We wanted to celebrate this milestone and pay homage to the people who have been part of the Bega Group’s journey by putting one of their most famous innovations on the map."
by Amy Shapiro – Jul 22, 2024
NRMA repositions as 'A Help Company' via Accenture Song
David Droga: "This work shows the power of a simple but deeply relevant idea."
by Amy Shapiro – Jul 22, 2024
Nando’s Tom Blackburn on inaugural Chicken Shop Session: Brands ‘are built by the role they play in culture’
Tom Blackburn: "Creativity is at the heart of what we do, and I think of everything music is one of the biggest articulations of creativity."
by Amy Shapiro – Jul 22, 2024
alt/shift/ launches 'Show up for your team. Slow down on the road' for TAC
Kate Napoli: "We’re targeting the mindset that being late means letting the team down."
by Amy Shapiro – Jul 19, 2024
Maybelline launches 'Born With It' to support emerging female artists
"This live concert event and overarching campaign is an example of Maybelline’s continued commitment to female empowerment, individuality and diversity in creativity.
by Amy Shapiro – Jul 19, 2024
Macca's launches AI-powered 'boot pursuit' DDB Sydney and Mango
"The leaps we’re seeing in AI are remarkable, writing Shakespeare, generating news, and now analysing Chicken McNuggets."
by Amy Shapiro – Jul 19, 2024
Buddy Franklin 'kicks carbs not beer' in Thinkerbell's latest for Hahn
"Buddy is the perfect partner to deliver this – one of Australia's best kickers who literally and figuratively gives carbs the boot with Hahn."
by Amy Shapiro – Jul 18, 2024
Kraken Black Spiced Rum launches 'SkateDark' via Bastion
Matt Robinson: "It’s a perfect blend of The Kraken’s adventurous spirit and the skate community's fearless attitude."
by Amy Shapiro – Jul 17, 2024
Coles 360 expands retail media offering to liquor business
From August, Coles Liquor suppliers will be able to book advertising campaigns through the Coles 360 platform.
by Amy Shapiro – Jul 12, 2024
House of the Dragon hot sauces duel in latest work for BINGE via Thinkerbell
"Ahhh ahh, oh my god. Aaahhhhh, hot-hot-hot-hot!,” said Thinkerbell's chief creative, Tom Wenborn.
by Amy Shapiro – Jul 12, 2024
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