Brands
Latest stories
UNICEF and Cricket Australia turn sporting moment into a call to fundraise via Howatson+Company
Libby Hodgson: 'By leveraging the excitement of the Women’s Ashes, we were able to shine a light on the barriers still faced by millions of girls globally and rally support to change their futures.'
by Alisha Buaya – Mar 3, 2025
Under Armour extends partnership with NRL star
Fernando Reani: 'His journey from rugby union to the NRL is a testament to his versatility and determination – qualities that align perfectly with Under Armour’s relentless pursuit of performance.'
by Alisha Buaya – Mar 3, 2025
Australian Eggs turbocharges dinner via Connecting Plots
Becky Vila: 'We wanted to showcase the wider range of relationships that exist within the extended family dynamic.'
by Alisha Buaya – Feb 28, 2025
Kwik Kopy launches Project Facelift campaign via Nibble Edge
Deepika Rodrigo: 'We were able to develop a cohesive strategy that will not only drive tangible results for Kwik Kopy but also elevate their brand presence within the competitive landscape.'
by Alisha Buaya – Feb 27, 2025
Telstra unveils beautiful internet in new campaign via +61
Micah Walker: 'It's a very simple idea where the elegance of the execution reinforces the message.'
by Alisha Buaya – Feb 26, 2025
ACCIONA launches Turbine Made initiative via DDB Group Melbourne
Caroline Pinter: 'We’re excited to see how this material could be used and look forward to working with our partners to bring these ideas to life.'
by Alisha Buaya – Feb 26, 2025
MYOB launches campaign for new Solo app
The campaign is the start of work developed by M&C Saatchi Group, iProspect, Sparro, Dentsu and MYOB’s in-house agency.
by Alisha Buaya – Feb 26, 2025
De'Longhi launches global campaign La Specialista Touch via Focus Creative
Giulia Ortolan: 'Focus Creative has a deep understanding of café culture, and that knowledge was invaluable in the creative process.'
by Alisha Buaya – Feb 26, 2025
History Will Be Kind puts Maille premium mustard back on the map in comeback campaign
Ken Michail: 'Tapping into culture, community and channel specific insights, the campaign is delivering in spades and already unlocking new opportunities for the brand in market.'
by Alisha Buaya – Feb 25, 2025
Stephen Howard departs from Ovolo Hotels after seven years
'I’ve had the privilege of working alongside some of the most creative and passionate colleagues in the industry.'
by Alisha Buaya – Feb 25, 2025
nib leverages unrealised potential in computing for OOH campaign via Dentsu Creative
Chris Donald: 'Leveraging the unrealised potential in the computing power behind our advertising was a novel way to bring this to life.'
by Alisha Buaya – Feb 25, 2025
Media Words taps into healthy new year plans for Ocean Spray OOH campaign
Elise Hedley Dale: 'They are driven by innovation in both their brand and product range, which aligns perfectly with our strategic planning approach.'
by Alisha Buaya – Feb 25, 2025
Snap launches tiered brand suitability solutions for advertisers
Snapchat has also integrated third-party brand safety solutions for post-campaign reporting, working with third-party measurement partners.
by Alisha Buaya – Feb 24, 2025
Coca-Cola revives 'Wanta Fanta' campaign ahead of Lemon flavour
Kate Miller: 'We’re constantly driving product innovation and are confident Fanta Lemon will deliver.'
by Alisha Buaya – Feb 24, 2025
Red Rock Deli launches Spicy Chilli Sriracha flavour via Special PR
Alex Bryant: 'Being able to tap into the cult status of sriracha and hero’ing the iconic Sriracha packaging, we knew fans would be begging to try the new flavour.'
by Alisha Buaya – Feb 24, 2025
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